Google+ | Internet Marketing Blog

Five key considerations for brands considering new social sites

To join or not to join. When it comes to new social sites, that is the question brands must ask themselves.

While social networks like Facebook and Twitter continue to be dominant, services like Pinterest and Instagram are attracting more and more individuals. Even Google's social network, Google+, which many were skeptical about, has managed to grow into a respectable channel with more than 100m active monthly users.

by Patricio Robles 18 September 2012 17:14pm 3 comments

Are social and Facebook now SEO?

There has been a lot of talk over the past several years about the intersection of search and social. Many suggest that both will inevitably merge in a meaningful way, and there's good reason to believe they may be right.

But when it comes to SEO, just how big a role is social playing?

by Patricio Robles 23 August 2012 15:43pm 6 comments

Is the rel="author" tag becoming more integrated into organic SERPs?

Further to Econsultancy's interview with myself and the rest of the 3 Door Digital directors earlier this week, I thought I'd share a good example of exposure that can be applied directly into SERPs.

Last week I was performing some keyword research when I came across something interesting. I have found only one example of this SERP and I'd be interested to see if anyone can replicate it with other terms.

by Alex Moss 06 August 2012 11:43am 10 comments

Google tests Google+ sharing in SERPs

Don't look now but Google+ may not be dead on arrival after all.

Quietly, it has attracted some 150m active monthly users and Google's social network scored higher than Facebook in the annual American Customer Satisfaction Index E-Business Report.

On the brand side of things, Google continues to push forward in trying to build an attractive ecosystem. The latest example of that: a new set of Page Management APIs are coming soon.

by Patricio Robles 19 July 2012 17:25pm 9 comments

Chris Brogan: Be helpful, be brief, and listen

Chris Brogan has probably done it all in his 12 years in the digital space of online networks and social communities.

Now a best selling author, his latest book Google+ for Business tries to help businesses understand how Google+ offers tangible opportunities that aren't available anywhere else.

I had a chance to meet Chris in person a couple weeks ago at Blogworld. Normally I'd cut down my interview and weed out the additional exchanges, but because I enjoyed the interview so much I left the whole conversation in.

by Heather Taylor 03 July 2012 22:14pm 1 comment

Google+ loses two game developers

Rumors of social gaming's death may not be exaggerated.

There's been increasing discussion about the possibility social gaming has finally jumped the shark this year, and Zynga's big drop in daily active users sent investors in the social gaming giant rushing for the exits earlier this week.

by Patricio Robles 15 June 2012 18:44pm 0 comments

Google buys Meebo to bolster Google+ team

Think acquihires are limited to relatively small deals for relatively small, young companies? Think again.

Google, which is aggressively investing in Google+ despite widespread skepticism over its prospects, yesterday confirmed the rumors that it is acquiring toolbar and ad service Meebo.

by Patricio Robles 05 June 2012 19:11pm 2 comments

Why you should be using rel=author

Google launched its authorship program last year, which allows authors to get more enhanced listings in the search results by using the rel=author markup.

This is something we have done for many of the staff and guest writers on this blog, and it's (generally) easy to set up.

Here are five reasons why you should try this on your site...

by Graham Charlton 01 June 2012 12:00pm 11 comments

Google launches Google+ Local with Zagat content, makes Zagat.com free

Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.

Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Thanks t

by Patricio Robles 31 May 2012 17:42pm 1 comment