Posts tagged with 'Google Adsense'
Google is set to reintroduce gambling ads to Adwords, something that will quickly generate many millions in additional revenue for the search giant.
Licensed gaming operators will from tomorrow be able to buy paid search ads. Google previously allowed free games to be promoted via Adwords, but a blanket ban (of sorts, as we shall discover) came into effect in summer 2007.
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by Chris Lake
16 October 2008 11:21am
11 comments
One of the most overlooked and least understood aspects of running an ad-based website that I think small to medium-sized publishers make is that of ad placement.
Many publishers simply slap up some banner ads (or Google AdSense ads) and never give any thought to how effective the placement of those ads is. Yet the placement of ads can mean the difference between great results and no results.
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by Patrick Oak
17 September 2008 11:28am
1 comment
This weekend, Google celebrated its 10th birthday.
In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.
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by Drama 2.0
08 September 2008 08:30am
1 comment
Google Knol, the search engine giant's answer to Wikipedia, launched in public beta last week.
We've taken a look to see how it measures up to the popular online encyclopedia, and whether it offers any potential SEO benefits...
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by Graham Charlton
30 July 2008 09:15am
0 comments
When it comes to how much credibility I think a publication has, it only takes one colossal lapse in journalistic integrity for me to lose all trust.
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by Drama 2.0
22 April 2008 09:00am
10 comments
Google is preparing for a backlash from large brands this week as details of its
new trademark policy
are implemented.
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by Patrick Altoft
04 April 2008 17:13pm
21 comments
It's the problem that Google insists isn't a problem and a topic that many online advertisers would prefer to ignore, but click fraud is potentially the biggest threat to the cost-per-click (CPC) advertising market.
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by Drama 2.0
25 February 2008 08:39am
0 comments
From examples of the evolution of traditional media and less-than-positive news from Facebook, to new Google initiatives and the end of the DVD wars, it was another busy news week.
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by Drama 2.0
22 February 2008 08:36am
0 comments
So Yahoo has binned 1,000 employees amid talk of "game-changing" action that it hopes will rekindle its fortunes. The game, in Yahoo’s case, is online advertising.
The thing is, Yahoo doesn’t need to change the game, only to play it properly. Or to at least speed up its moves. Because if you want to see a killer example of tardy gameplay, look no further than its lame – and ongoing – failure to roll out the long-awaited Yahoo Publisher Network (YPN) internationally.
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by Chris Lake
31 January 2008 13:29pm
0 comments
A new year wouldn’t be a new year without a vast number of websites making predictions about the future of the web, and 2008 proves to be no different. From a number of different sources, we have rounded up 10 key trends that we think are the ones to watch out for in 2008.
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by Aliya Zaidi
10 January 2008 11:01am
6 comments
