Posts tagged with 'Google Adsense'
Google is among a host of web firms facing a lawsuit from companies complaining about programmes that place online ads on unused, parked domain names.
Vulcan Golf filed the complaint in Illinois arguing the practice, by which individuals register attractive domain names but place only ads on them, is a "shocking and egregious, intentional, bad faith scheme to generate revenue and profit from illegal and deceptive actions".
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by Robert Andrews
02 July 2007 08:51am
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eBay has resumed advertising on Google after the two companies’ well-publicised clash earlier this month, but all is not forgiven.
The online auction company said it would use Google’s ad platforms in a “much more limited way” and focus more on rival ad services.
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by Richard Maven
25 June 2007 09:41am
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Google has launched its AdSense video ads in three new-size formats, a move coinciding with the first anniversary of the service.
The click-to-play blocks pay cost-per-thousand publishers for every ad impression, regardless of video plays.
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by Robert Andrews
29 May 2007 10:30am
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The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).
The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.
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by Graham Charlton
24 May 2007 13:48pm
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Optimising your paid search copy can not only improve the performance of campaigns; it can also provide valuable research for your other marketing strategies, writes Nathan Levi.
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by Guest Author
18 May 2007 10:32am
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If carried out correctly, a paid search campaign can be a cost-effective method of generating new revenues and repeat business, as outlined in our recent
Paid Search Marketing (PPC) Business Case
report.
Paid search is the fastest method of getting your website up the search rankings. This can be done within hours of setting up an account and selecting your keywords.
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by Graham Charlton
02 May 2007 15:41pm
1 comment
Google performed beyond analysts' estimates as its sales grew to $3.66 bn(£1.8bn) for the first quarter of 2007, thanks to its core businesses of search and advertising.
Revenues increased by 63% compared with the first quarter of 2006 and by 14% over Q4 2006. Profits rose 69% to $1bn(£500m), from $592.3m(£295m) for the same period last year.
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by Graham Charlton
20 April 2007 14:41pm
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Congratulations to ADiFY, the company that enables publishers to create niche online ad networks, on the news that it has bagged a cool $19m in funding from investors including NBC Universal and Time Warner Investments.
Despite being a relative minnow, ADiFY could seriously threaten Google’s dominance of the online ad space, and it is a little surprising that the search giant hasn’t hedged its bets by getting involved in this funding round.
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by Chris Lake
20 April 2007 14:33pm
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Click fraud is still on the rise, according to new figures for the first quarter of 2007 from Click Forensics.
The numbers, gathered from more than 3,500 online advertisers and their agencies, show a rise to 14.8% from the 14.2% click fraud rate reported for Q4 2006.
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by Graham Charlton
20 April 2007 10:29am
1 comment
UK online ad spend has overtaken that spent on national newspaper advertising for the first time, while Google has also extended its dominance of the market.
New figures from the IAB and PwC reveal that online ad spending passed the £2bn mark for the first time last year, with the market growing by a massive 41% from 2005.
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by Graham Charlton
29 March 2007 09:04am
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