Posts tagged with 'Google Adsense'
Brand names function better as search marketing keywords than non-branded terms, according to a study conducted by online travel agency Travelocity.
The company found that only 4% of its bookings came from ads bought on un-branded search terms, suggesting Travelocity's own brand name is responsible for 96% of its business.
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by Robert Andrews
19 March 2007 09:42am
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Even if your search engine optimisation strategy is successful it is still important to promote your brand using paid search, according to Susan Minniear at the Official Google CPG Blog.
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by Graham Charlton
05 March 2007 12:51pm
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Google is testing a version of AdSense that includes YouTube video ads, hinting at the next step in the search giant's efforts to monetise the $1.65bn video network.
A new Flash-based 300x250 AdSense unit includes text links as well as a 250x200 embedded YouTube video. The test ad is "Gmail Theatre" - a low-budget video spot that is hosted on YouTube and trails Google's own email service, which dropped its invite-only barrier last month.
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by Robert Andrews
05 March 2007 09:36am
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Google has expanded its empire into the in-game ad market, with the acquisition of Adscape for $23m (£11.8m).
Adscape's technology allows advertisers to place ads within games, as well as giving marketers the ability to measure ad performance.
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by Graham Charlton
16 February 2007 11:19am
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European mobile phone networks could start their own mobile search service as they consider how to increase revenue from search advertising, according to a report.
The companies will use the 3GSM World Congress, the world's largest mobile industry exhibition and conference, in Barcelona next week to consider a joint initiative aimed at replacing lost revenue from falling access costs with that from on-the-move ads.
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by Robert Andrews
05 February 2007 12:41pm
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Google AdWords customers can now place sponsored local ads inside Google Earth. The new feature lets advertisers place contact details and a logo on a map marker in the 3D environment.
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by Robert Andrews
05 February 2007 12:39pm
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Web polling firm Vizu has received a $2.9m investment that aims to do for market researchers what AdSense does for advertising.
The investment, led by $1.5m from Draper Fisher Jurvetson, will go toward the just-launched Vizu Answers.The service allows marketers to create multiple-choice polls that appear on partner sites around the world.
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by Robert Andrews
01 February 2007 17:11pm
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According to figures from US-based firm ClickForensics, click fraud is continuing to rise, reaching 14.2% in the last quarter of 2006, the highest level all year.
Q4 numbers from the Click Fraud Index suggest that the overall industry average click fraud rate was 14.2%, compared with 13.8% for the third quarter, 14.1% for the second and 13.7% for the first.
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by Graham Charlton
01 February 2007 13:16pm
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US advertisers aim to up their online ad spend by 18% this year, and the bulk will go toward search engine advertising, according to a new report.
Data from Outsell shows online will outstrip a general 5.8% growth in ad spending across all media in 2007 - what it called a "major milestone" for the web.
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by Robert Andrews
01 February 2007 11:36am
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Mobile pay-per-click advertising intermediary AdMob has delivered 1bn ads to mobile devices in its first year, according to the company.
The firm, which numbers former ZagMe marketing director Russell Buckley as a managing director, launched in January 2006 as an equivalent of Google AdSense for mobile.
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by Robert Andrews
30 January 2007 09:01am
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