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Q&A: Snipperoo’s Ivan Pope on brand widgets

Ivan Pope is the CEO of Snipperoo, based in Brighton. Launched last year, it aggregates widgets for end-users to place in their blogs, social networking pages and other websites. It is also planning to launch an API which it hopes will ease the large-scale distribution of widgets for content producers.

With some expecting 2007 to be the 'Year of the Widget', we asked Ivan what online retailers and advertisers can do to get in on the act.

by Richard Maven 23 January 2007 13:06pm 0 comments

Q&A: Indeed CEO Paul Forster

Indeed.com aggregates millions of jobs every month, providing users with an comprehensive overview of the recruitment market.

Backed by the New York Times, the company has gone from strength to strength, and now indexes ads from more than 5,000 jobs boards.

I caught up with CEO Paul Forster to find out more about the company's progress to date, and plans for the future...

by Chris Lake 10 January 2007 12:45pm 1 comment

MIVA drops Yahoo! for Google

Search marketing company MIVA yesterday announced that it has chosen to end its partnership with Yahoo! in favour of Google.

Yahoo! had been providing search advertising for MIVA since 2001 but this will end as of January 27, when MIVA will begin a new two year deal with Google.

by Graham Charlton 05 January 2007 13:38pm 0 comments

Google claims click fraud rate is lower than 2%

Andy Beal at MarketingPilgrim has an interesting article, in which he reports claims from Google that their click fraud rate is less then 2%.

Andy has been talking to Google’s business product manager for trust and safety, Shuman Ghosemajumder, about click fraud detection. He was shown a PowerPoint presentation which was normally for Google employees' eyes only.

by Graham Charlton 13 December 2006 12:34pm 0 comments

Google launches new phone sales strategy?

Surely Google, the denizen of word of mouth marketing and customer-centricity, hasn’t turned to cold calling to help it recruit clients?

Search Engine Roundtable has linked to a Webmaster World post that claims the web giant's Chicago office has been using automated calls to sell ads.

by Richard Maven 11 December 2006 10:38am 0 comments

Google drops case against click-fraudster

Google has allowed a case against a click-fraudster to be dismissed, amid speculation that the search engine giant was reluctant to open up its click fraud procedures for public scrutiny.

The charges against Michael Anthony Bradley, who attempted to extort $150,000 from the company by threatening to generate millions of false clicks through his 'Google Clique' software, were dropped on November 22.

by Graham Charlton 06 December 2006 13:58pm 0 comments

Bigmouthmedia agrees EU 60m merger

The search marketing firm Bigmouthmedia has been acquired by Germany’s Global Media, in a move aimed at creating a real search superpower, capable of managing SEO and PPC campaigns on a global basis.

I caught up with Steve Leach, Bigmouth founder, to find out more…

by Chris Lake 01 December 2006 17:19pm 1 comment

Kicking your Google addiction – how NOT to rely on Google paid search marketing

At a recent conference of big retailers in the US, Google paid search marketing was described as ‘crack cocaine’. Highly addictive, but dangerous and destructive in the long term, and something you should wean yourself off.

So what about the UK? Are site owners also wanting to kick their Google habit? And if so, how can they?

by Ashley Friedlein 29 November 2006 21:36pm 4 comments

Why is Google Adwords ignoring our landing pages?

Yesterday we spotted a big problem with our Google Adwords ads, after noticing that Google is ignoring our choice of landing page. Instead, it redirects people to our homepage.

Why is this happening? And is it happening to your ads? Read on to find out...

by Chris Lake 29 November 2006 17:23pm 5 comments

Winning the Bidding War on Google Adwords

You can win a short-term bidding battle on paid search networks like Google Adwords by being smarter than your competitor. But you may not be able to win the longer-term war – that may be out of your control.

Quality-based bidding systems help with bidding wars since there is less transparency on prices bid and they give alternative ways for you to win.

So for quality-based networks, your position will be boosted if you follow any or all of the following techniques...

by Chris Lake 23 November 2006 15:52pm 0 comments