Posts tagged with 'Google Adsense'
Google’s shares reached the $500 mark on Tuesday, the highest point since the company went public in April 2004, when he shares were priced at $85.
Stockreply believes the shares will reach the $1,000 mark, and speculates when that mark might be reached...
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by Graham Charlton
23 November 2006 14:32pm
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We've just published our mega-comprehensive Paid Search Marketing (PPC) Best Practice Guide, which is going to help a lot of you to finesse your PPC strategies.
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by Chris Lake
16 November 2006 12:04pm
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The majority of search queries consist of more than word - over the past decade searchers have gradually increased the amount of words per query, from 1.2 in 1998 to 3.3 in 2006.
Partly, this is because there is more noise to cut through on search engines like Google and Yahoo. But it is also about savvier searchers, finessing their query to return the most relevant results.
If you are running paid search marketing campaigns you need to understand how search queries indicate propensity to convert, and customer value.
Figuring this out can make a big difference to your return on investment from PPC campaigns...
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by Chris Lake
15 November 2006 18:19pm
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Amazon is testing a new advertising programme, Clickriver, which allows businesses to place sponsored links on Amazon.com next to search results and on product detail pages.
Amazon's Clickriver Ads, which appears to be a version of Adwords, was built by A9.com, a search technologies subsidiary of Amazon.
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by Graham Charlton
03 November 2006 10:46am
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Michael Zhang at Folksonomy has a great interview with John Battelle of Federated Media, in which he shares his tips for bloggers.
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by Graham Charlton
31 October 2006 10:43am
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Google has launched a free tool allowing websites and blogs to offer customisable searches to their users.
Site owners signing up for the service can ‘paste’ it into their webpages and select the sites they want included in searches.
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by Richard Maven
24 October 2006 09:41am
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A summary of the major stories doing the rounds throughout the blogosphere today...
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by Richard Maven
17 October 2006 18:03pm
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Let’s face it shall we - no one creates something and then gives it away for free, expecting no return...
I mean, as much as we’d like to do stuff and give it away for free, in the interests of making the world a better place, the unfortunate reality is that we all have to earn our crust somehow, and if we throw our eggs into the user generated content basket, then you have to ask what the hell your revenue model is going to be?
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by Gareth Knight
17 October 2006 12:58pm
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Former Google France boss Franck Poisson has hooked up with Yahoo!, which will provide advertising and search services on Webwag, his new customisable homepage venture.
The deal will see Webwag displaying sponsored links from Yahoo!, as well as launching what it claims is the sector’s first ‘personal wide web’ search feature – through which users can sift through their chosen content as well as the web as a whole.
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by Richard Maven
09 October 2006 11:24am
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An interview with Paul Graham on TechCrunch is attracting flak from the blogosphere for the investment criteria he uses for Y Combinator.
Last week we witnessed the sale of Kiko, a well-designed Y Combinator-funded online calendar. The deal went through via eBay to an as-yet-undisclosed party, for a quarter of a million dollars. Which is a good return for Paul and the Kiko founders, but not the really big bucks that they would have seen had Google bought it. Google of course launched its own calendar app, integrated into Gmail, which prompted the Kiko sale.
So does a fire sale on eBay, albeit a profitable one, mean that Graham is any more correct when he advises startup founders not to worry about business models?
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by Chris Lake
04 September 2006 14:44pm
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