Google Adwords | Internet Marketing Blog

Google making more changes to AdWords: display network updates

This month Google has announced another change to Google Adwords - the addition of a Display Network tab which will consolidate all display reporting and targeting in one place.

I've come to the conclusion that this is to increase the use of Google's display network by making it easier to use, to keep up with competition and, of course, to make more money.

Display network advertising through Google has seen a lot of improvements over the last year and they have been pushing it almost as much as their search advertising.

However, it has always been harder to grasp and easier to make mistakes on than the search network. Hopefully this update will help users be able to manage campaigns more easily so people can get better results for their websites.

by Anna Lewis 02 April 2012 14:00pm 3 comments

How to rate your PPC agency

Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.

Here are five ways you can assess your Pay Per Click (PPC) Agency, even if you don't have direct access to your campaigns…

by Ian Howie 14 June 2010 12:24pm 10 comments

The impact of display URLs on PPC campaign performance

It's something that's easily overlooked: the impact your display URL has on your PPC campaigns.

What display URLs produce the best results? Which can have a negative impact? Thanks to a small study that was recently conducted, we have some data to consider.

by Patricio Robles 20 March 2009 09:21am 3 comments

Advertising with Google AdWords is not protection money for organic SERPs

When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.

I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.

by Patricio Robles 11 February 2009 17:09pm 8 comments

Google AdWords used to distribute malware

Given how lucrative online crime can be, it probably isn't surprising that internet scammers continue to develop clever new ways of finding new victims.

One of the latest: Google AdWords.

by Patricio Robles 23 January 2009 15:46pm 4 comments

Scott Adams on confusopolies

Scott Adams is best known as the creator of the popular Dilbert comic strip. Dilbert, of course, has risen to popularity by poking fun at the typical white-collar office that so many of us have experienced first hand.

by Drama 2.0 10 December 2008 12:00pm 2 comments

Google AdWords: When the going gets tough, do the rules get going?

Google seems to make it up as they go along, according to how its financial sheet looks at the time...

Back in October, Google announced that it was lifting restrictions on gambling, which opened the floodgate for the gambling companies that had since 2004 been left to look at alternatives to PPC to drive traffic to their sites.

However, as Google’s profits took a little slip, they lightened up.

by Grant Whiteside 08 December 2008 11:15am 2 comments

A 10-point checklist for landing page design

The fallout from Google's new 'Quality Score' is growing, with talk of "mass defections" to MSN and Yahoo, but if you want to stick with Google Adwords then you need to know how to create some quality landing pages.

A quality landing page is one that reinforces ‘conversion intent’. To do this, you need to consider the mindset of your visitor and provide just enough information to persuade them to convert. And no unnecessary distractions… ok?

So what are the 10 things you need to know about designing landing pages? Read on to find out...

by Chris Lake 28 November 2008 17:26pm 26 comments

Google provides a few answers about SearchWiki

Google's SearchWiki, which allows users to re-rank, delete, and comment on results, was released this week, leaving users with plenty of questions about the new feature.

Danny Sullivan at Search Engine Land has been talking to Google about SearchWiki, and has answers to a few questions...

by Graham Charlton 26 November 2008 09:45am 0 comments