Google Adwords | Internet Marketing Blog

MySpace trumpets video in GooTube wake

MySpace has improved its low-key video sharing offering in what has been interpreted as a tactical response to Google $1.65bn purchase of YouTube last week.

by Robert Andrews 16 October 2006 12:59pm 0 comments

WPP's Martin Sorrell on Google, China and the internet

Sir Martin Sorrell’s WPP has made a series of investments in the online space this year, most recently the purchase of a 10% stake in Spot Runner, the US-based online ad agency which had also attracted the attention of Google.

He told us why...

by Chris Lake 10 October 2006 12:21pm 1 comment

Google blog hoax uncovered, Click-to-Call test 'on schedule'

This weekend Google discovered the hard way that Blogger had an undiscovered bug, after a hoaxer managed to publish an announcement on the official Google Blog.

by Chris Lake 09 October 2006 13:50pm 0 comments

SEMPO's Gord Hotchkiss predicts 'search showdown'

Gord Hotchkiss, chair of search marketing association SEMPO, is bullish about the industry's prospects, saying 2007 will be a "watershed year" for localised advertising and that various other revenue channels will drive growth.

But in an exclusive interview, he also points to challenges facing the sector, including the lack of transparency over click fraud and an upcoming "showdown" between consumers and advertisers over search data.

by Richard Maven 06 October 2006 12:45pm 0 comments

Google syndicated search on the horizon?

I came across an interesting post on the ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.

by Damon Lightley 20 September 2006 10:01am 0 comments

Google Checkout struggles against etailer resistance

Retailers are continuing to turn their backs on Google Checkout because of fears that they will be relinquishing ownership of their customers to the search giant, according to research published by the analyst house Piper Jaffray.

by Linus Gregoriadis 22 August 2006 11:47am 1 comment

Google Analytics now offers immediate access for all

Google Analytics will from today provide instant access for anybody that wants to open an account and start using the service to monitor visitor activity on their website/s.

The service, which is free of charge, provides comprehensive information on visitor behaviour to help webmasters better understand how their sites are being used and where users are coming from.

by Chris Lake 16 August 2006 12:35pm 1 comment

PPC Management Software Firms – Feeling Nervous?

Over the last few days I have been learning about the new pay per click management tools that Yahoo! Search are soon to launch and the already live Google Adwords Editor in BETA.

by Damon Lightley 11 August 2006 15:49pm 2 comments

Why isn’t ebookers top of Google for a search on ‘ebookers’?

While doing some project-based research last week I noticed that ebookers isn’t on the first page in Google for a search on its own brand name. Ouch.

The travel group is currently paying Google for an Adwords ad, to achieve the brand visibility it needs, but it is puzzling as to why an established dotcom with many thousands of inbound links is failing to capture the number one spot for its own brand.

by Chris Lake 07 August 2006 16:58pm 7 comments

Search engines to form anti-click fraud alliance

Search engines including Google, Yahoo and MSN have teamed up with The US’ Interactive Advertising Bureau (IAB) to develop ways of better measuring click fraud, according to the Associated Press .

Set to be announced later today, the initiative will attempt to develop guidelines that would introduce more accountability into PPC advertising.

by Richard Maven 02 August 2006 14:15pm 1 comment