Google Adwords | Internet Marketing Blog

Google turns 10

This weekend, Google celebrated its 10th birthday.

In September 1998, armed with $100,000 in seed money, Stanford graduate students Sergey Brin and Larry Page began a journey that a decade later has seen the development of a $150bn company that employs more than 20,000 people.

by Drama 2.0 08 September 2008 08:30am 1 comment

Ten Firefox add-ons for SEO

One benefit of using Firefox is that it has a community of third party developers designing some very useful (and free) add-ons for the browser's users.

We've taken a look at some SEO-related examples....

by Graham Charlton 16 July 2008 08:39am 9 comments

Should marketers use multiple affiliate networks?

Should marketers use multiple affiliate networks? If so what are the pros, cons and pitfalls to avoid?

I sat down with the very experienced, Carolyn Tang to find out how marketers should go about making that critical decision. She didn't hesitate to give it to me straight!

by Jeff Molander 11 July 2008 09:00am 1 comment

Four ways to speed up your landing pages

If your landing pages are taking too long to load up, then potential customers are going to get restless and may choose to click on another link.

This is even more important since Google decided to include landing page load times in its Quality Score criteria earlier this year, meaning that advertisers pay more for poorly performing pages.

by Graham Charlton 05 June 2008 16:20pm 0 comments

Five free keyword research tools

Identifying relevant key phrases for your marketplace is a crucial starting point for your SEO and PPC marketing.

Here's a selection of some of the best free keyword research tools out there...

by Graham Charlton 04 June 2008 08:45am 9 comments

Q&A: Shane Lake, co-founder of hungryhouse.co.uk

Hungryhouse, a site that helps users find and order takeaways online, came away from a Dragons' Den appearance last year with the promise of a £100,000 investment.

Unfortunately, the deal didn't work out in the end and co-founders Shane Lake and Tony Charles have since received a £150,000 cash injection from elsewhere.

We talked to Shane about the Dragons' Den experience and where they see the site heading...

by Graham Charlton 22 May 2008 09:18am 0 comments

Google asks: Do you have any known allergies?

Google's long-awaited and long-hyped online health service has finally launched in the United States.

by Drama 2.0 21 May 2008 08:30am 1 comment

What will the end of BPF mean for advertisers?

Believe it or not, there once was a time when Google still had to convince large advertisers that online marketing (and more specifically search engine marketing) was a very cost-effective channel to acquire customers.

Initially Google provided discount to advertising agencies to encourage the adoption of its Adwords platform but in 2006, since this model wasn’t really fair towards other advertisers, Google replaced it with the Best Practice Funding (BPF) Programme.

by Guest Author 12 May 2008 13:22pm 0 comments

AdWords trademark policy: agencies' reaction

Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers.

We asked three search agencies to comment on the new rules, and the possible consequences for brands and affiliates.

None seem in a rush to rule out the possibility that firms may launch legal action against Big G.

by Graham Charlton 14 April 2008 10:57am 4 comments