Posts tagged with 'Google Analytics'
Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
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by David Moth
28 May 2012 12:40pm
0 comments
There is no doubt that running a site is tough, we need to work harder and smarter than our competition to keep ahead in the game.
Analytics gives us all the data we need to make our websites even better but it needs to be set up right first; here are some tips and tricks to help you on your way.
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by Ed Baxter
22 May 2012 10:31am
18 comments
The customer journey isn't linear. It involves multiple sessions across diverse media and influenced by multiple marketing channels. Understanding how well they work means understanding how they work together. Econsultancy's new study highlights the promise and challenge of marketing attribution - the practice and technology that help marketers understand how their media truly performs.
Our latest report, Marketing Attribution: Valuing the Customer Journey, was conducted in association with Google Analytics, and it outlines the value in looking beyond channel specific measurement.
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by Heather Taylor
03 April 2012 17:32pm
0 comments
Google's SSL encryption of search data has now moved onto UK and other international sites, meaning valuable referral data will now be unavailable to website owners.
Dan Barker spotted this today, and has already seen a big rise in the amount of (not provided) search data on a clients' site.
As a site which attracts US and UK traffic, we've seen this affect US visits, with up to 33% of referral data encrypted on certain posts.
I've been seeing how this has impacted our UK traffic...
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by Graham Charlton
06 March 2012 15:32pm
10 comments
Throughout an SEO project there are many different ways to measure performance, but which is the most important?
Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links?
This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons.
After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website.
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by Anna Lewis
20 January 2012 10:38am
14 comments
We've already asked industry experts about what 2012 holds for search and e-commerce, now it's the turn of web analytics.
2011 was a busy year for Google Analytics updates, as well as the EU Privacy law, and our experts identify the issues to look out for in the next 12 months...
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by Graham Charlton
05 January 2012 14:58pm
27 comments
Over the past 12 months, our guest bloggers have written some excellent step by step guides to help marketers make the most of Google Analytics.
Here are ten of the best, including phone call tracking, timing of emails, measuring Twitter traffic, and viewing regional search traffic.
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by Graham Charlton
12 December 2011 12:11pm
2 comments
Google's recent introduction of SSL encryption for search queries from logged in users means that a lot of valuable data has now gone missing from Google Analytics.
This post explains a useful Google Analytics hack to regain some of the insight we used to have, and improve life for you in light of the '(not provided)' issue.
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by dan barker
23 November 2011 13:21pm
58 comments
After several years of vendor consolidation the
web analytics market has a new enterprise-level vendor. Following a summer of
innovation and product announcements, Google finally launched Google Analytics Premium in September.
Premium aims to address the needs of large corporations
that cannot rely on the free standard version Google Analytics (GA, with all
inclusive package, a powerful analytics tool, migration and implementation
consultancy, training, account management and 24/7 support.
However, switching web
analytics tools is rarely an easy decision or a straight forward process.
If you are thinking of
upgrading from GA or a switching from another analytics vendor, here are the pros and cons...
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by Michael Feiner
17 November 2011 10:39am
7 comments
Social media plays a big part in the online world now. But how much?
This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for.
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by Anna Lewis
08 November 2011 09:42am
11 comments
