Posts tagged with 'Google Analytics'
Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.
Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.
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by Ben Gott
19 April 2011 09:06am
7 comments
In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
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by Patricio Robles
23 March 2011 16:03pm
4 comments
Chris Lake's earlier post How Econsultancy measures Twitter via Google Analytics gave some great insight into how Econsultancy was already tracking Twitter, and what trends it was observing.
However, inward traffic is only part of the picture, and with some additional tweaks it's possible to get a shedload of additional data on Twitter usage which could be used to further improve social media performance.
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by Matt Clarke
22 March 2011 12:35pm
11 comments
It has been a couple of years since we really started to make the most out of Twitter. Since then we have experimented with a live Twitter feed on our homepage and alongside our blog articles. We have hired a dedicated social media producer. And most recently we joined the Twitter Promoted Products beta.
I don’t want to talk about Promoted Products just yet, as we’re still making sense of things, but we’ve been using Google Analytics to measure Twitter since we started the @econsultancy account and I have a few insights to share. And some numbers too...
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by Chris Lake
28 February 2011 16:46pm
35 comments
Many of us use Google Analytics as our day-to-day analysis and reporting tool, it's provided enterprise level analytics to everyone, and turned a legion of website owners into quasi-statisticians.
However, it's not without its flaws and weaknesses. As I've been a Good Boy this year, here are the ten things I'd love to have from Google Analytics for Christmas.
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by Matthew Curry
14 December 2010 11:10am
22 comments
Google Analytics is used by a significant number of online publishers
and businesses to track how internet users are interacting with their
websites.
But data is data, and visualizing how Google Analytics data relates to
specific pages can be a difficult task. So last week, Google launched
In-Page Analytics, which it hopes will make Analytics more useful by
adding "visual context" to data.
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by Patricio Robles
18 October 2010 09:33am
8 comments
It would have been easy for Google Analytics to reveal how much traffic Google Instant is driving, but Google seems to be keeping this information under wraps.
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by Mike Teasdale
17 September 2010 08:45am
2 comments
Web analytics is still a missing art in many businesses, not just retail. Analytics is the last station on the investment train ride and is often compromised to pump more money into direct revenue generating digital marketing like PPC.
But why would any sane person put more money into something they don't fully understand and for which KPIs may not be optimised? It seems a strange decision.
My gut feeling is that there are too few optimisation specialists Client-side who really get web analytics 2.0. Dashboards are created and reports circulated to tick the analysis box yet limited insight is provided.
If conversion for referral traffic has dropped off the cliff, is that good or bad? I don't know. Even your data doesn't know but hidden within are nuggets of insight, you just need the focus and perseverance to find them.
This blog looks at a few examples of how data can be turned into insight to drive commercial decisions.
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by James Gurd
02 September 2010 10:36am
7 comments
Some of the most talented search people in the business are in the UK market and although it’s relatively small there is a lot of competition. So if your campaigns aren’t being managed correctly, you could be falling behind.
Here are five ways you can assess your Pay Per Click (PPC) Agency, even if
you don't have direct access to your campaigns…
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by Ian Howie
14 June 2010 12:24pm
10 comments
Companies are investing more in both people and technology in order to make more sense of the web analytics data they gather, with almost half of firms plan to increase the number of employees in this area over the next 12 months.
This is just one of the findings of Econsultancy's Online Measurement and Strategy Report 2010, produced in association with Lynchpin.
Here are a few highlights from the report...
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by Graham Charlton
09 June 2010 09:34am
1 comment
