Google | Internet Marketing Blog

Searchers tempted to check out Checkout

Google is ramping up its Checkout online payments service with a promotion campaign ahead of a rumoured imminent major development.

The PayPal-esque conduit for customer-merchant transactions launched last June after its rival inked an exclusive deal to facilitate Yahoo! customers' payments.

by Robert Andrews 17 January 2007 14:47pm 0 comments

Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...

by Ashley Friedlein 16 January 2007 18:56pm 0 comments

SEO World Championship starts today

The first annual SEO World Championship starts today, sponsored and arranged by Eastpoint Media, a Swedish SEO company.

As well as providing some useful publicity for Eastpoint Media, the contest aims to highlight the advantages of SEO.

by Graham Charlton 15 January 2007 13:42pm 0 comments

Google Finance to offer free real time stock quotes?

With a new proposal from the New York Stock Exchange to allow the use of real-time share prices, Google Finance and other sites may soon be able to give users free access to such data.

Google has been working with the Securities and Trade Commission (SEC) the New York Stock Exchange and NetCoalition to reach an agreement which will allow Google Finance to display real time market data free of charge.

by Graham Charlton 15 January 2007 13:33pm 3 comments

Bebo hires Google MD to expand international business

Social network site Bebo has announced the appointment of Joanna Shields, former Managing Director of Strategic Partnerships for Google EMEA to grow its international business.

At Google, Joanna Shields managed the company’s syndication network in Europe, working on partnerships with media and telecoms companies. She was behind Google’s broadband partnership with BSkyB back in December.

by Graham Charlton 15 January 2007 12:27pm 1 comment

UK newspapers compete to buy Google search terms

UK newspapers are becoming increasingly aggressive in their Google strategies, with more and more buying search terms to direct readers looking for news stories to their websites.

Back in October, we covered an article by Heather Hopkins at Hitwise UK, which looked into The Sun’s search marketing strategy. The article showed how the tabloid was pursuing a more aggressive paid search strategy, with some success.

by Graham Charlton 15 January 2007 11:11am 0 comments

Interview: Online mapping guru Ed Parsons

Ed Parsons is the former chief technology officer of the Ordnance Survey, and one of the most knowledgeable people in the UK’s geospatial industry.

Before his much talked about departure last month, he was one of the central figures in the debate over the Ordnance Survey’s licensing regime – i.e., whether it should offer low cost access to mapping data to encourage the development of applications and mash-ups. He had also been pushing for the organisation to launch an API for non-commercial services and to adopt an open source model in some of its projects.

I caught up with him last week to find out more about internet mapping and his plans for the future…

by Richard Maven 15 January 2007 10:49am 0 comments

Google in ad deal with Friendster - report

Google looks set for another ad partnership with a social networking site – although this one's not on the same scale as the huge, £500m deal it struck with Myspace last year.

Bambi Francisco reports that the search giant has tied up an agreement with Friendster, one of the first social networking ventures, but one that has since fallen way behind the likes of Myspace and Bebo.

by Richard Maven 11 January 2007 15:03pm 0 comments

Microsoft tests Google Analytics rival

Microsoft is due to release web metrics software that is expected to become a challenger to Google Analytics.

The company last night confirmed it was running a closed 'alpha' test phase for a "very limited' number of our existing customers".

by Robert Andrews 10 January 2007 13:25pm 1 comment

Google embeds ads in videos

Google has begun placing advertisements inside clips on its Google Video upload site.

The video of a recent episode of the Charlie Rose show, a programme from the PBS network, is among the first to feature embedded ads that interrupt the clip being watched.

by Robert Andrews 08 January 2007 11:20am 0 comments