Gossip | Internet Marketing Blog

The Web Week in Review - Yahoo Edition

There was enough Yahoo news this week to devote this week's The Web Week in Review to the besieged internet company.

by Drama 2.0 11 July 2008 14:54pm 0 comments

The Web Week in Review

From a court ruling in the Viacom/YouTube lawsuit to reports that Microsoft is still eyeing Yahoo, Drama 2.0 found no shortage of drama in the news to attract his interest this week.

by Drama 2.0 04 July 2008 09:00am 0 comments

Move over Dow Jones, Henry Blodget introduces the SAI25

You have to hand it to Henry Blodget. The infamous securities analyst who arguably promulgated more hype in Bubble 1.0 than anybody else on Wall Street seems to have a knack for bubbles.

His blog, Silicon Alley Insider, or SAI, is an increasingly influential force in the tech blogosphere and has given Blodget the ability to establish a front row seat for Bubble 2.0.

by Drama 2.0 30 April 2008 09:52am 2 comments

Decision time for Yahoo

Disappointing results, job cuts, the loss of its former CEO and a takeover approach from arch-rival Microsoft.

We take a look at a tumultous past couple of weeks for Yahoo.

by Matthew Finch 11 February 2008 08:00am 0 comments

Facebook's leaked financials reveal leaky business

Kara Swisher reported last Thursday that Facebook spilled the beans on its finances during an all-hands company meeting.

While it is very possible that this was some sort of intentional leak, it's still interesting because it gives an insight into a company that has been given a $15bn valuation by investors such as Microsoft and Li Ka-shing.

by Drama 2.0 04 February 2008 09:35am 0 comments

Paradise or Bust – the pros and cons of community

The concept of Tribewanted.com is to develop a community existing both on an island in Fiji and online.

The project’s success is due entirely to promotion via social networking, but this could also be its biggest risk of failure.

by Matthew Finch 23 January 2008 17:19pm 2 comments

How to measure online branding campaigns

In an industry so accountable and measurable, it seems that some are using the excuse of delivering “brand awareness” to avoid the need to prove results.

Now P&G, one of the world’s largest advertisers, has spoken out for the need for change in the internet marketing industry.

by Matthew Finch 21 January 2008 18:18pm 6 comments

When public 'relations' become very public

2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?

by Michelle Goodall 17 December 2007 14:18pm 2 comments

Thoughts from our social media session

So much was covered that it would take a week to explore all the issues raised, but I thought I'd just note some of the key thoughts from the event...

by Craig Hanna 05 November 2007 15:16pm 2 comments

MySpace founder 'fibbed about age'

Tom Anderson, the co-founder and public face of MySpace, has been rumbled for lying about his age in his profile – he’s apparently four years older than he claims.

But besides showing how far he was prepared to go to appear in touch with MySpace's yoof audience, and being pretty embarrassing, is this a big deal?

by Richard Maven 30 October 2007 08:27am 1 comment