Just what exactly, in plain English, is digital transformation? Which companies have already undergone it, and which need to? Have some already missed the boat?
If you trawl the web for stories of large organisations being hauled about-face until they are pointed ‘Due Digital’, you’ll find a mix of stuff.
Google ‘digital transformation’ and you’ll see companies like Deloitte, Capgemini, IBM, all providing services for the burgeoning market needing to quickly start thinking digital.
Some of this content is great, and some is still not quite transparent. Whilst white papers detailing change and success in specific sectors are welcome, videos of consultants talking in generalities and marketing speak are less so.
The problem is, of course, that much of any organisation’s digital strategy is unique, and it’s difficult to define what excellence is, or how it can be reached, without first knowing who one is writing for.
This creates one of the challenges for organisations seeking to understand digital; starting the journey is often the hardest step. It’s difficult to know what needs to be looked at first, especially if you have the erroneous and sinking feeling that ‘everything’ needs to be changed.
You might also be trying to articulate to the board why change is needed, and to do this you need to be able to make clear points.
Over the next few months I’m going to look at how ‘digitally mature’ various sectors and organisations are and what the process of digital transformation entails, not least because Econsultancy is actively helping companies in this area (contact our digital transformation consultants if you need help).
The British government has just rolled out a new version of its website which it claims is “simpler, faster and clearer” than the previous version.
It was created using a set of 10 design principles that aim to make websites more consistent and user-friendly.
It’s a good initiative as government websites aren’t known for being easy to use, but has it actually resulted in a decent user experience?
Now it just so happens that I’ve lost my driving licence, so I thought it would be useful to kill two birds with one stone and test the site by finding out how to order a new one.