Posts tagged with 'Guess Watches'

Guess Watches unveils new iPhone app with AR and QR technology

Guess Watches took its first foray into mobile marketing today by launching a new iPhone app in the UK.

The app allows users to access details of the latest collections, promotions, news and exclusive special offers. It also includes a store finder and both QR and augmented reality (AR) scanners.

Mobile apps are becoming an extremely popular marketing tool for lifestyle brands, with L’Oreal and P&G both launching new promotional apps in recent months.

As with the L’Oreal app, Guess is using mobile to try and drive shoppers in-store rather than giving them a new way to purchase goods on their smartphone.

Though some of the features aren’t yet live, I tried it out to see how it stacks up...