Posts tagged with 'hack day'
In the past few years broadcasters of all shapes and sizes have accelerated their investment into digital as an audience development channel.
But what should they be focusing on? Content distribution via digital? Social? Second screen engagement? Big data? Mobile? What are the big opportunities on the horizon?
This is a question that our friends over at the BBC Radio 4 are mulling over, to try to extend engagement beyond the linear listening experience, and to portray itself in a different light to new audiences. So what is the future of radio in an age of digital content?
To help find some answers the BBC Radio 4 team has decided to host a kind of hack day, to mine the brains of digital experts.