Hardware | Internet Marketing Blog

Bloggers force Microsoft to act on Red Rings of Death

Microsoft has responded to customer concerns and taken steps to deal with the many problems customers have been having with faulty Xbox 360 consoles.

The company has announced that it will be covering the costs of all repairs to the console, and has said that hardware failures will now be covered by a three-year warranty from the date of purchase.

We believe that the amount of noise in the blogosphere on this issue has to some degree forced Microsoft's hand.

by Graham Charlton 06 July 2007 13:00pm 1 comment

Consumers who research online spend more offline - report

People who research their electronics purchases on the internet spend 10% more in store than those who don't research online, according to a study by Yahoo and ChannelForce.

Yahoo and ChannelForce surveyed 1,100 US adults in electrical stores, and found that the majority of electronics buyers researched their purchases online before visting the store.

by Graham Charlton 06 July 2007 12:17pm 0 comments

Google plugs in green car initiative

Google has announced a philanthropic initiative aimed at reducing carbon emissions by popularising electric-powered cars.

Part of the google.org philanthropy project, RechargeIT is offering $1m to think-tanks looking at ways to drive up use of electric and hybrid vehicles.

by Robert Andrews 19 June 2007 11:00am 0 comments

Mobloggers lend PR pace to Olympics

The London 2012 Olympic delivery authority called on mobloggers to distribute some of the first images of the games' new brand identity.

by Robert Andrews 05 June 2007 08:55am 1 comment

Tiscali email 80% restored after spam blockage

Tiscali says it has restored email service for many customers who lost out after spammers managed to commandeer the company's mail servers.

Spammers last week managed to overcome security protections on the Italian ISP's computers to send large amounts of junk mail, resulting in many destination service providers barring mail from Tiscali users.

by Robert Andrews 01 June 2007 12:57pm 20 comments

Microsoft unveils coffee table PC

Microsoft has launched a new touch-sensitive table-shaped computer called 'surface'. It will not require a keyboard or mouse, so users can operate the PC with their fingers.

Microsoft Surface

by Graham Charlton 30 May 2007 11:26am 0 comments

Bloggers have 'crossed the line' - DRM group

Bloggers that published a key for the encryption on some High Definition DVDs are in big trouble, according to a copyright protection group.

The issue exploded on Digg this week, when users began posting the code on the site. Digg initially responded to a cease and desist notice from the AACS by removing the posts and blocking some accounts, but then backed down in the face of user protests.

by Graham Charlton 04 May 2007 13:00pm 0 comments

Intel strikes AdWords branding deal

Google has entered a partnership with the world's biggest microchip supplier that will give computer makers and resellers of Intel machines access to a special search advertising platform.

CNET News.com reports the companies are embarking on a "co-marketing initiative" that will give PC industry clients a one-stop-shop ad buying dashboard.

by Robert Andrews 26 April 2007 08:27am 0 comments

Interview: Ted Speroni, director, EMEA, HP.com

Ted Speroni heads the European operations of HP.com, as well as the tech giant’s regional preferred online partner programme – an interesting case study in how to incentivise resellers via the web and drive sales through third parties.

We spoke to him recently about the challenges of running and managing the programme, as well as future plans for improvements.

by Richard Maven 18 April 2007 13:24pm 1 comment