Posts tagged with 'Honest'
Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest.
The own-label brand sells eco-friendly baby products, biodegradable nappies and organic skin care lotions.
Alba says it is aimed at busy mothers that don’t have the time to spend hours seeking out over-priced eco-friendly products.
Honest differentiates itself from the crowd by using an online subscription model to keep consumers hooked.
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by David Moth
27 January 2012 13:17pm
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