Lesley Eccles is Co-founder and Marketing Director of Hubdub.com, an online news prediction contest that allows users to win virtual dollars by correctly forecasting the outcome of real news stories. Recently, Hubdub Ltd expanded their web properties by launching FanDuel.com, a site where participants can make real money by playing and winning at fantasy sports games.
At bigmouthmedia's recent Social Media Summit, Lesley talked about some of the challenges associated with marketing through social media, as well as the potential opportunities for start-ups operating in this space.
As Econsultancy's recently published Social Media and Online PR Report (produced in association with bigmouthmedia) shows, smaller companies are more likely to get involved in social media, as they face fewer barriers to experimenting with new channels and are inherently more flexible.
As a start-up, social media plays a pivotal role in Hubdub's marketing efforts. I caught up with Lesley post-event to find out more about Hubdub Ltd, and the challenges facing SMEs and start-ups in this difficult economic climate.