Posts tagged with 'Hyperbolic Discounting'

Five tricks our minds play on us and what marketers need to know

There’s a phenomena on the cusp between behavioral economics and psychology known as cognitive biases which are essentially scientifically documented tricks that our minds play on us.

As all of us in the world of digital marketing are in the business of persuasion, understanding these often irrational tendencies can help us do a better job.

Some are glaringly oblivious when you’re alerted to them, other are far more subtle in the way they influence decision making.

I recently delivered a talk at A4U Expo London exploring a few of these ‘mind tricks’ but I want to explain them further and in more depth.