A TV ad campaign for movie streaming service blinkbox helped increase brand traffic to its homepage by 400%.
Signups from mobile devices have doubled from 37% overall to 70%.
The ad, which ran during ITV’s ‘I’m A Celebrity…Get Me Out Of Here!’ last Thursday, also led to a 200% increase in total traffic and a 280% boost in new registrations. It is part of a wider campaign supported by radio, outdoor, digital out of home and print placements.
Blinkbox said the spike in mobile traffic shows the impact of second screen devices on TV advertising success, but it also demonstrates the huge impact that primetime TV shows can have on encouraging digital downloads and signups.
TV app Zeebox achieved similar success in March, racking up 22,000 downloads during an episode of Dancing On Ice after host Philip Schofield tweeted a link to the app four times during the broadcast.
The blinkbox ad, which can be viewed below, offers consumers the ‘latest releases without subscription’ and directs users to blinkbox.com.
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by David Moth
19 November 2012 13:38pm
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