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This week's finest digital marketing infographic

It’s that time again when we present the finest digital marketing infographic we’ve seen this week and I’m pleased to say that this time round the winner is a friend of mine.

This infographic was created by our very own Matt Owen to summarise some of the findings from the new Econsultancy/Adobe Quarterly Digital Intelligence Briefing titled ‘From Content Management to Customer Experience Management’.

The report, based on a global survey of more than 1,000 respondents, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience.

by David Moth 17 May 2013 11:46am 2 comments

How B2B content can make you popular

Lately it seems like content marketing is all people are talking about. B2B marketers however, don’t always see themselves as getting a slice of that pie.

It’s true that B2B content marketing has unique challenges: it can be hard to get a conversation started (let alone shared) by business customers or to create viral appeal (usually pathos-driven human interest angles).

But just because you're B2B doesn't mean you can't be one of the cool kids.

by Charity Stebbins 07 May 2013 15:21pm 0 comments

This week's finest digital marketing infographic

It’s that time again where we present the week’s finest digital marketing infographic.

This time it comes from Quick Sprout and looks at optimising contact forms for conversions. Admittedly the colour scheme is quite bland, but the quality of the information elevates it above the others I’ve seen this week.

It includes stats on the optimum number of fields per form and the kind of personal information you should avoid asking for.

To find out more on this topic read our blog post detailing three case studies about optimising lead generation forms or check out our Conversion Rate Optimisation Guide.

by David Moth 03 May 2013 10:34am 1 comment

This week's finest digital marketing infographic

Regular readers of the Econsultancy blog will be used to seeing our ‘top six infographics’ roundup each Friday, but it is my sad duty to report that it has been discontinued.

The reason for the post’s demise is down to the fact that quality infographics have become increasingly thin on the ground, so finding six each week was a difficult task.

But fear not, because though the ‘top six’ post is gone, in its place we’ll now publish the best infographic of the week every Friday. Unless we only get rubbish infographics, in which case we won’t bother to publish any at all.

by David Moth 26 April 2013 10:51am 11 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include mobile trends in emerging markets, social influencers, the mobile landscape, 4G's impact on retail, and stats on bring your own device.

by David Moth 28 March 2013 10:48am 0 comments

UK's online gambling sector worth £2bn in 2012: stats

Sports, and especially 'in-play', betting is leading the growth in the UK's online gambling market, with the sector worth more than £2bn in 2012.

For example, football betting has grown by 69% during 2011 to 2012, making it the second most lucrative, after horse racing.

Stickeyes has released a report on the sector, which looks at the top 50 keywords driving online search, and which brands are cleaning up.

Here are a few highlights from the study...

by Graham Charlton 25 March 2013 16:41pm 4 comments

Key digital trends for 2013 [infographic]

Our latest Quarterly Digital Intelligence Briefing: Digital Trends for 2013, produced in association with Adobe, looks at what marketers see as the most important trends in the next 12 months.

This infographic sums up some of the key findings from the survey of around 700 business respondents...

by Graham Charlton 18 January 2013 10:16am 1 comment

The million-dollar content marketing question

No product was ever more content marketed than content marketing itself. And it worked. Marketers are diving in.

But the ideas that spawned the discipline that created the movement also generated a pile-up of content marketing suppliers, and it’s still growing like topsy.

With supply evolving so rapidly, how are marketers to choose a content marketing partner?

That’s the million-dollar content marketing question.

by Ryan Skinner 18 January 2013 09:31am 5 comments

Small Australian businesses and social media [infographic]

It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.

These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.

by Claire Brinkley 17 January 2013 22:15pm 1 comment