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Social media and sports: winners and losers [infographic]

Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends.

It’s a social marriage made in sporting Heaven.

by Luke Brynley-Jones 16 January 2013 14:49pm 1 comment

Mobile accounts for 20% of Facebook ad spend: infographic

Mobile now represents 20.3% of overall Facebook ad spend, with Google’s Android dominating the market in terms of smartphone spending.

The findings come from a new report by Kenshoo Social that analysed more than 2m Facebook ad clicks and conversions by global advertisers.

It found that the average cost per click on mobile ads (including both smartphones and tablets) is $1.38, 70% more than desktop ads at $0.81.

by David Moth 08 January 2013 13:03pm 1 comment

Making sense of marketing attribution [infographic]

Only 54% of companies are using any form of marketing attribution, though 89% of those that do report that it is had a postive effect on their business.

Our recent Quarterly Briefing: Making Sense of Attribution, produced in partnership with Adobe, found that adoption of attribution is growing, driven by social and mobile,

This infographic presents some of the key takeaways from that report.

by Graham Charlton 30 November 2012 09:40am 2 comments

Facebook cheat sheet [Infographic]

Need to save time (while wasting some) on Facebook? Here’s a handy infographic on all the keyboard shortcuts to help you navigate your way around the number one social network.

The Facebook cheat sheet also offers shortcuts for the Facebook emoticons, including one for your own brand page!

The majority of shortcuts use Alt+ a number, however all these work differently across specific browsers.

by Rob McNair 23 November 2012 09:24am 9 comments

The state of content marketing in the UK [infographic]

Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.

We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!

This means that 62% of businesses are missing huge marketing opportunities.

by Kevin Gibbons 16 November 2012 12:17pm 2 comments

How do B2B companies use social media? [infographic]

Social media can be a useful tool for creating brand awareness, but are B2B marketers using it for demand generation as well?

According to a survey of more than 500 B2B marketers conducted by Eloqua, 64% of UK businesses use social media as a marketing tool, with the most popular reasons being for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).

Less than a third (32%) said they use social for lead generation and just 16% use social to assess market perception of their brand.

Further results from Eloqua’s survey can be seen below or on this dedicated minisite, and to find out more on this topic come to Econsultancy's B2B marketing conference, FUNNEL, at the Emirates Stadium next Tuesday, 13 November.

FUNNEL was created to help bring together sales and marketing teams to define better ways of turning awareness into interest and interest into revenue – while tracking the entire cycle.

by David Moth 08 November 2012 12:46pm 1 comment

Social media and brands in Australia [infographic]

Australians love social media - that much is clear - but if you’ve ever wondered what sites have the highest membership per state or why consumers follow certain brands on Twitter and Facebook over others, then this infographic is for you.

Developed by Marketing magazine and Transmission Design, the infographic looks at the way consumers use social media and what they want from brands. It uses figures from Nielsen’s 'Australian Online Consumer Report' and the results show some interesting stats for how retailers should be using their social media.

by Claire Brinkley 30 October 2012 22:00pm 0 comments

30 tips for promoting your blog content [infographic]

This infographic from Launch Grow Joy contains some useful tips on promoting your blog articles once you have published them.

Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.

If you need inspiration for your blog, here are the 34 types of blog post that work wonders for Econsultancy.

by Graham Charlton 15 October 2012 16:50pm 9 comments

Four to 15 character subject lines have highest open rates

Mailer Mailer recently came out with an infographic based on their recent Email Marketing Metrics report. With the data they compiled, you can see the success of what time scheduled emailed work best and how well subject lines perform based on the number of characters in it.

For instance:

70% of messages are opened within the first 16 hours
Messages scheduled for Sunday had higher open and click rates as did ones that were scheduled for midnight.
15.2% of messages with 4-15 character subject lines

by Heather Taylor 27 August 2012 17:11pm 15 comments

PPC accounts for just 6% of total search clicks [infographic]

Paid search only accounts for 6% of total clicks from search engines versus natural search at 94% of clicks, according to research from GroupM UK carried out with Nielsen.

Also, women are slightly more prone to clicking on paid search results than males, and, as age increases, so does the likelihood of clicking on paid search results.

The research, based on 28m people in the UK, making a total of 1.4bn search queries during June 2011, is the first in the UK to reveal click through rate (CTR) by natural search position for both brand and non-brand search terms and how these CTRs change by vertical.

by David Towers 23 August 2012 10:46am 30 comments