infographic | Internet Marketing Blog

HTML5: what marketers need to know [infographic]

According to stats from Uberflip, HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years.

This infographic summarises the potential benefits of HTML5, and looks at how some brands are using it...

by Graham Charlton 02 July 2012 10:56am 6 comments

The Econsultancy MSc and me: a graduate's point of view [infographic]

Recently, Econsultancy announced the news that over 90% of the latest graduates from its MSc programmes in Digital Marketing Communications and Internet Retailing achieved a merit or higher.

I can proudly say that I am one of these graduates. As I was recently asked to recount my MSc experience, I thought it would be of interest to those of you considering applying.

by Mark McGee 29 June 2012 09:17am 5 comments

How @Econsultancy got 100,000 Twitter followers [Infographic]

We're not generally ones to blow our own trumpets here at Econsultancy, but last week our main Twitter account (@Econsultancy, feel free to follow us!) sailed past the 100,000 followers mark.

That's quite a milestone in anyone's books, so I decided to take a closer look at our followers, who they are and what they do (and of course, what they're worth... ).

It turns out, there are a LOT of facts and figures flying around that are fascinating to look at, and what better way to compile them than in that most tweet-worthy way: An infographic.

We'd also like to say thanks to everyone there for helping us get to this point, we've learned a huge amount about every aspect of our business thanks to your feedback and had a great time along the way.

Anyway, enough gushing, check out the stats!

by Matt Owen 27 June 2012 11:40am 22 comments

This week's top six infographics

Here's a round up of some of the best infographics we've seen this week.

Topics include the world app economy, the best time to post links on social media, the evolution of content marketing, and some shameless self-promotion.

If your eyes are straining to see the detail, you can click on some of the images for larger versions...

by David Moth 22 June 2012 09:36am 2 comments

Consumer attitudes to data privacy [infographic]

One in three consumers now regard their personal information as a tradable commodity, according to stats from a DMA survey of 1,020 adults.

These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would 'sell' their data for a discount.

by Graham Charlton 20 June 2012 10:01am 0 comments

Online reviewers are altruistic [infographic]

People leaving product reviews online are motivated by helping fellow shoppers or to reward companies for good service.

This infographic from Demandforce also looks at how consumers are influenced by reviews, and their importance for local businesses.

by Graham Charlton 18 June 2012 10:11am 1 comment

The power and growth of mobile marketing: infographic

If you are a frequent reader of the Econsultancy blog, you’ll be well aware that mobile is an extremely important channel for marketers.

The ability to target consumers anytime, anywhere, is a massive opportunity for brands and advertisers, so it’s no wonder that mobile marketing investment is predicted to triple in the next four years.

But in order to make best use of the opportunity, advertisers need to understand who is using mobile and what they are using it for.

by David Moth 22 May 2012 10:52am 2 comments

What do consumers think of social media marketing on mobile?

Stats show the massive growth in the use of smartphones to access social media, but how will consumers react to social media marketing on their mobiles?

Some of the stats in this DMA infographic suggest there is some resitance to this. For example, 44% regard marketing on mobile social media as invasive, while 52% believe that ads should only be seen by fans or followers of brands.

by Graham Charlton 21 May 2012 13:24pm 2 comments

Top 250 internet retailers on social media: infographic

It should come as no surprise that 97% of the top 250 internet retailers have a Facebook presence.

However, did you realise that 61% of them have a Pinterest account? Or that just 67% are on Google+?

Social analytics firm Campalyst has pulled together this infographic to reveal how the top internet retailers use social media.

It uses data for the top 250 e-tailers from Internet Retailer's top 500 from 2011.

by David Moth 11 May 2012 12:49pm 4 comments

The role of social media in financial services marketing

Today, LinkedIn launched its inaugural Financial Services Summit in New York which focused on the role social media is playing in the financial services industry. The first panel brought together representatives from American Express, Citi, Fidelity Investments, Prudential Retirement and Hearsay Social to talk about using social media in financial marketing.

It was curious to see a panel on social media where only two out of six individuals on the panel have Twitter accounts. One was Clara Shih, who runs the agency Hearsay Social, and the other, Frank Eliason, SVP of Social for Citi. The panelists' lack of Twitter accounts felt like a microcosm highlighting how most financial service organizations are behind in social media.

by Heather Taylor 10 May 2012 21:52pm 7 comments