Posts tagged with 'infographic'
Payvment, Facebook's biggest e-commerce platform, has released its first 'F-commerce Facts' study.
A series of questions was sent to a selection of companies from the company's 100,000 sellers, spread across 12 countries.
72% of the 750 respondents have less than 500 fans, so this provides a snapshot of the way small businesses view their storefronts.
The research doesn't show how successful f-commerce has been for them per se, but does suggest strong adoption of Facebook ads to aid selling (39% have used this method) - with most of those surveyed planning to use them again (70%).
Email marketing is a tricky process – done right and it can be a valuable tool for driving extra traffic to your site, but get it wrong and all your hard work will be sent to the recycling bin after a brief skim read.
And that’s if the person you've sent it to even bothers to open it.
We're all fans of testing and measurement here at Econsultancy. It might not be the sexiest of disciplines, but the results can often have a phenomenal effect on how people interact with your business.
Taking a stab at what you think people might do on your site, or how they'll use your service, is a good place to start - but thorough analysis is something every business should be investing in.
Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week - an issue that came up just this week during a session I was running on social customer service.
Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do - and isn't entirely useful - it is fair to say that in the US at least, women retain a lot of control over buying decisions.
I'd still take the stats below (based on US data) with a pinch of salt, there are nuances in demographic, platform, network - but there are some interesting findings within. Particularly the point about biological programming and the colour pink...
As we have said before on this blog, social media is not killing email, and the two are complentary partners.
New global research from e-Dialog reinforces this view, showing how email can drive interaction on social sites, and that brands' behaviour on Facebook and Twitter can make customers more receptive to emails.
Here are a few highlights from the study (registration required), and an infographic showing some of the headline stats.
As covered in our Friday round-up, last week ZDnet's Tom Foremski wrote a column that questioned the true size of social networks due to the amount of users with empty or fake profiles.
To back this up he cited analysis by Kevin Kelly, a former editor of Wired magazine, on 560,000 people that have 'circled' him on G+. The largest group of people were found to be 'ghosts' - those who hadn't even filled out profile information.
This week, social media agency Umpf has released an infographic based on a study of over 2,400 people's social habits, aiming to find out just how active UK consumers are.
eBay released the infographic below this morning, as covered by Richard Brewer-Hay on the official eBay Ink blog.
Following the acquisition of recommendation engine Hunch for $80m in November of last year, eBay has been working quietly on using the company’s technology to revamp its own e-commerce recommendations.
Online retail sales during the holiday season increased by 15% in 2011 compared to 2010, according to data from Monetate.
Sales at brick-and-mortar stores increased by just 4% in the same period.
Business audience marketing agency, Bizo, are encouraging marketers
to capitalize on where audiences spend most of their time online instead
of expecting potential customers to come to them.
By adding targeted display marketing into the mix, marketers can increase brand recall by 6% and boost form conversion rates by 30%.
Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.
The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.