Posts tagged with 'infographic'
Global smartphone ad impressions on the InMobi network increased 488% in Q4 2011 compared to Q4 2010.
The figures, released today in the InMobi Mobile Market 2011 Review, also show that mobile impressions grew 251% in the same period.
Read more...
by David Moth
17 January 2012 16:15pm
1 comment
The mobile web is here. If you are yet to put a strategy in place to develop your mobile presence in order to meet a growing consumer demand, now is the time to act.
I’ve identified the key areas to remember when organising your mobile strategy.
Read more...
by Maria Wasing
06 January 2012 13:53pm
4 comments
Mobile conversion rates are still lagging behind tablets and desktops, according to new statistics from Monetate.
The study, which monitored traffic and purchases from Thanksgiving to ‘Cyber Monday’, found that mobile achieved a conversion rate of 2.3% compared to 5.4% and 5% for desktops and tablets respectively.
Read more...
by David Moth
02 December 2011 15:02pm
1 comment
New research reveals that almost half of Britons (47%) have reviewed a product online, compared to just 33% in the US.
According to the survey from recommendation agency Lexis and digital outfit Beyond, nearly half (43%) of those based in the UK go on to purchase products after engaging with brands online - but less than a third of Americans (31%) do the same.
Read more...
by Vikki Chowney
23 November 2011 10:25am
3 comments
With a population of 1.21bn, you would think that India would be a massive market for e-commerce, but it is worth just $10bn.
By comparison, the US e-commerce market is worth $167bn while in China, with a population of 1.33bn, online retail was worth around $83bn.
This suggests that there is still plenty of room for growth, and this infographic from ReferralCandy has some useful stats on the barriers to growth...
Read more...
by Graham Charlton
06 October 2011 09:55am
7 comments
A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013.
The infographic, from Microsoft Tag, also shows that the average mobile app session lasts 4.3 minutes, compared with one minute online.
Read more...
by Graham Charlton
28 September 2011 08:56am
2 comments
The use of mobile for emails continues to grow with stats suggesting that it accounts for up to 30% of email openings.
This infographic from e-Dialog has some useful stats on who is using mobile email, and the kinds of emails people want to receive...
Read more...
by Graham Charlton
20 July 2011 11:41am
4 comments
Alterian has waded into the mobile web vs app debate with a nice, tube map-style infographic which takes the view that a mobile website is the way forward.
We've talked about the apps vs web debate on this blog for some time, and we tend to lean towards a mobile website, certainly as a first step into mobile commerce, but we also think there is plenty of room for both.
As Stefan Tornquist wrote in a recent post on the issue, there is a middle ground here, and apps still have a role in companies' retention strategies, if there is a compelling reason to download and use them.
Read more...
by Graham Charlton
12 July 2011 11:46am
11 comments
The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats.
According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%).
Read more...
by Graham Charlton
08 June 2011 13:59pm
1 comment
At Econsultancy HQ, we’re loving infographics in a big way. After all, what’s not to like? They’re great visual breakdowns of complex information, far better than standard data charting, and are often extremely creative in their representations.
Read more...
by Jake Hird
23 July 2010 10:52am
26 comments
