Posts tagged with 'integrated marketing'
Badoo, the social network dedicated to chatting, flirting and meeting people in your area, is officially launching in the US this month. Though it already has six million members registered in the States, the London based company hasn't tackled this overseas market until now.
Instead of hitting multiple cities with its launch, the company has focused on New York as its first city to tackle. It is taking an integrated marketing approach with a campaign that kicked off last week in Soho with a 1,000-person photo shoot to help people achieve their ultimate profile picture.
The team from Bravo took to the stage yesterday morning at SXSW to talk about what they are doing to change the way we consume and interact with television. Just like every other business out there, television programs are having to move to a more integrated offering.
To demonstrate this, they presented the last season of Top Chef as a case study to show what they did to breach the gap and capture our attention on our second screens.
Here in New York last week, digital media and advertising commentators were all talking about the role that digital and in particular, social media, was going to play during the Super Bowl TV ad breaks. With advertisers paying about $3.5 million for a slot, this has been another record year for TV ad revenue and the show was the most watched TV event in American History.
Sunday night was going to be #Hashtag-Heaven, we were told – or at least a #FacebookFrenzy, with brands falling over themselves to drive people off their 47 inch flatscreens and onto their other devices – the so-called ‘second screen’. So you’d think that the ad execs would have thought the web in all its forms - mobile, tablet and laptop - would be the place to go make sure they extended the reach and level of audience engagement worthy of such an expensive commodity.
You’d be wrong.