Posts tagged with 'Interviews'
With 18% of internet users still thinking it's too risky to shop on the web (source: GetSafeOnline), it’s clear that there's a big opportunity out there if etailers can persuade these wily refuseniks that e-commerce is safe.
One thing that might help them is PayOffline - a system launched in August last year that enables consumers to shop online but pay for their goods at one of 17,000 physical locations around the UK.
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by Richard Maven
15 January 2008 13:21pm
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Yell.com launched another revamped version of its website last month, just months after
launching a new homepage (May 2007) and about a year since it last rolled out a new site.
We caught up with Matthew Bottomley, Head of Strategy for Yell.com, to find out the reasons behind the relaunch, and what the future holds for Yell, and local search in general...
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by Graham Charlton
08 January 2008 12:40pm
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Customer reviews are known to help engender trust among consumers, and can increase conversion rates for retailers. But what are the challenges? What kind of benefits can they deliver to e-commerce companies?
We spoke to Brett Hurt to find out more. He is the founder and CEO of customer reviews specialist Bazaarvoice. Some of you may remember him from our What's New In Online Marketing event earlier this year. He has some pretty interesting observations...
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by Chris Lake
19 December 2007 11:29am
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Analytics firm Omniture has had an industrious few months, making a series of buyouts to boost its offering in the ‘online business optimisation’ space.
These include reporting supplier InStadia, site optimisation vendor TouchClarity, A/B and multivariate testing company Offermatica (finalised this month) and most recently Visual Sciences, one of Omniture’s main rivals at the top end of the market.
We spoke to the company’s EMEA general manager and senior vice president Neil Weston about future challenges and opportunities in the sector, including concerns over the acquisitions’ potential impact on innovation.
We also asked about the pros and cons of Google’s assault on web analytics - its strategic threat for suppliers, as well as how many customers Omniture has picked up from Google's product.
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by Richard Maven
11 December 2007 15:02pm
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Online video start-up Tape it off the internet (TIOTI) came out of beta recently and announced that it had bagged some funding from Pond Venture Partners.
Calling itself a social media aggregator for internet TV, TIOTI doesn’t host content but provides links to where it can be found, including the likes of YouTube, Veoh and Joost.
We spoke to UK-based founding partner and creator Paul Cleghorn to find out a bit more, as well as to get his thoughts on online video business models, copyright issues and IPTV.
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by Richard Maven
04 December 2007 13:30pm
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Eric T. Peterson, author of Web Analytics Demystified and general sage on all things to do with web measurement, speaks to us about the benefits of ‘Web Analytics 2.0’ – the insights to be gained by integrating site data with other sources of online intelligence, such as online surveys, customer experience management, and email marketing stats.
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by Richard Maven
27 November 2007 13:39pm
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WooMe is the latest upstart to take on the web dating establishment, launching out of beta last week.
Backed by European VCs Niklas Zennström, Janus Friis and Klaus Hommels, it enables speed daters to interact via in-browser Flash video technology, then charges them to contact each other if they are ‘woo’d’.
It has competition in the form of SpeedDate.com, among others, but says it is also being used for a range of non romance-related tasks. It has also been approached by firms that want to use its technology in HR, internal comms and elsewhere.
We had a quick chat with founder and CEO Stephen Stokols about its plans for the future.
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by Richard Maven
22 November 2007 12:18pm
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Lovefilm founder and COO William Reeve tells us why he wouldn’t recommend the company’s movie downloading service to his friends.
He explains how the DVD rental company got through last month’s postal strikes and why it’s not the right time for its highly popular service to go mobile.
And he gives us a few thoughts on the subject of Hackathons, having recently brought over the brainstorming concept from the US.
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by Richard Maven
20 November 2007 14:48pm
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Jim Sterne is the president of the Web Analytics Association and producer of the eMetrics Summits. We asked him a few questions about the state of the industry and how companies could be making better use of their analytics data.
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by Richard Maven
12 November 2007 19:31pm
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Bruce Tognazzini was Apple's 66th employee, developing the company's first usability guidelines and founding its Human Interface team.
Almost thirty years later, he's a principal at Nielsen Norman Group and still making his feelings known when companies commit design errors.
Here, 'Tog' gives us a variety of thoughts on interface design, freedom, the future of computing, the iPhone's place in world history and why he travels around in a 400 sq ft motorhome while towing a 4x4 and two Segways.
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by Richard Maven
06 November 2007 15:11pm
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