Posts tagged with 'Interviews'
Next month, Wunderloop is set to launch an online exchange for behavioural targeting-based advertising in several European countries, including the UK.
Backed by big name investors including Niklas Zennström, Klaus Hommels and Howard Hartenbaum, and in beta since March, the exchange aims to provide brands with more information on web users’ interests and improve the effectiveness and relevance of digital ads. Sounds good to us.
We spoke to the firm's Turlough Martin about some of the bluster surrounding behavioural targeting, what the exchange can offer to advertisers and publishers, and how it is preparing to extend its technology onto new platforms like IPTV.
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by Richard Maven
17 July 2007 12:57pm
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Mark Patron was
appointed
chief executive of RedEye in November last year. He talks to us about trends in the web analytics sector...
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by Richard Maven
11 July 2007 13:47pm
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Scott Switzer is the co-founder of open source ad serving company OpenAds. Launched several years ago as the tech arm of Unanimis, it has long been billed as a threat to online ad networks by giving publishers more power to pick the ads they display. Twenty five thousand of them are now using the site.
Here, Scott talks about OpenAds’ upcoming move into new formats, as well as its recent funding by a group of well-known VCs.
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by Richard Maven
03 July 2007 11:32am
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ValueClick Europe CEO Carl White talks about consolidation, integrated marketing, behavioural targeting and the influence of Google.
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by Richard Maven
26 June 2007 11:33am
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E-consultancy this week publishes its Online Retail Checkout Special Report, a must-read for e-commerce site owners who want to understand how they can reduce abandonment rates.
Here, Dr Mike Baxter, the author, talks about some of the key issues and problem areas associated with checkouts - and some of the 'quick wins' for etailers.
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by Linus Gregoriadis
19 June 2007 11:14am
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When Avis Rent A Car launched a blog earlier this year, one of the first comments was from a shareholder questioning its cost.
But Xavier Vallée, the firm’s UK head of marketing, believes its investment has provided value for money across a range of activities, including branding, PR, customer service and product development. Here, he talks about how Avis manages the blog and how it has improved its dialogue with customers.
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by Richard Maven
12 June 2007 12:26pm
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Not content with a huge windfall from the sale of filtering company SurfControl, Steve Purdham has linked up with former Genesis frontman Peter Gabriel to launch a new music downloading venture.
We7, as it is called, allows fans to download music for free, as long as they are prepared to listen to 10-second ads attached to each song. The tracks then become ad-free after four weeks.
We caught up with Steve to ask about his plans for the service, and what interest he has managed to generate from labels and advertisers.
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by Richard Maven
08 June 2007 12:30pm
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Paul Cook is CEO of PositiveFeedback, a firm that provides targeting tools for online retailers and for ad agencies.
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by Richard Maven
05 June 2007 14:56pm
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A battle is looming between online exchanges for display ads, and Right Media CEO Mike Walrath will be in the thick of it.
Launched in April 2005, the Right Media exchange acts as a stock market for publishers, networks and advertisers, and claims to have more than 20,000 buyers and sellers using the platform a day.
Here, we ask Mike about the benefits of the exchange model, his company’s recent $680m purchase by Yahoo! and how he plans to face up to Google when it enters the space.
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by Richard Maven
30 May 2007 14:45pm
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Richard Spalding is the MD and co-founder of Kontraband
- owner of the popular distraction site of the same name and viral marketing agency The 7th Chamber. The company's currently self-financing but has just appointed investment bank GP Bullhound to secure funding for an assault on the US.
We asked Richard about his plans for the future, and why viral is still an under-thought-of part of the marketing mix....
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by Richard Maven
22 May 2007 12:00pm
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