Posts tagged with 'Interviews'
As well as being one of the UK's super-affiliates, Keith Budden is a partner in Affiliate Healthcheck,
a consultancy offering affiliate programme performance reviews, training, recruitment and assistance with network selection.
We asked him for an affiliate's perspective on some of the main issues around affiliate marketing programmes.
BJ Fogg directs research and design at Stanford University's
Persuasive Technology Lab
, and is pretty much The Don of captology - the study of how computers can be used to influence people's behaviour.
We asked him a few questions about how internet marketers could be using persuasion techniques more effectively, as well as some of the more scary implications for individual web users.
TripAdvisor is proof that Web 2.0 isn't particularly new - the seven-year old travel website is based around user-generated content and has a thriving community.
We sat down with Marc Charron, TripAdvisor's European managing director, to discuss the company's past, present and future.
Nectar is the UK's largest customer loyalty programme, and since its launch in 2002, more than ten million UK households regularly collect Nectar points.
The Nectar website, which allows users to spend the points they have earned on everything from CDs and DVDs to discounts on holidays, has recently relaunched with a view to improving usability.
We caught up with Roger Sniezek of Loyalty Management Group (which owns and operates the Nectar brand) to find out more about the site's relaunch.
Serial web investor
as a venture partner by London-based VC firm Index Ventures. Saul is planning to help Index spend its new technology fund and he will also work with its existing portfolio.
He spoke to us about why European start-ups need better access to experienced entrepreneurs, why he thinks social shopping is over-hyped, and what's driving the renewed interest in internet companies from investors.
Bill Urschel is the head of AdECN, the online ad exchange set to launch in the UK at the beginning of next month.
By introducing the auction model to display advertising, he hopes to benefit advertisers, agencies, ad networks and publishers. Ten sales houses have signed up to trade on the exchange when it goes live.
We caught up with him while he was over in London recently, to talk about why he chose to launch in the UK before the US or China, what political and technical challenges he faced, and what impact AdECN might have on the overall ad market.
Some early thoughts from me on our deal with iCrossing.
Spannerworks, a leading UK search marketing agency, has been acquired by the US digital agency iCrossing in a deal worth “well in excess” of £10 million, the Spannerworks CEO has told E-consultancy in his first interview about the deal.
Ajaz Ahmed co-founded the agency AKQA some 12 years ago.
Last week AKQA revealed that private equity group General Atlantic had bought a majority stake, for a
We caught up with Ajaz to ask him about the investor situation and also to chew the fat on a range of internet marketing issues and trends.
Read on for the full interview...
Earlier in the week we wrote about how UK blog network Shiny Media has sold half of its business to a new London-based VC fund, in exchange for $4.5m.
I talked to Shiny Media CEO Ashley Norris to find out more about the company’s progress and plans for the future.