iOS | Internet Marketing Blog

For Flattr, mobile becomes more of a barrier, less of an opportunity

Despite all of the well-documented challenges facing organizations that are trying to take advantage of the rapid rise of mobile, mobile presents what may be one of the greatest business opportunities for many companies.

It's not hard to understand why: there are estimated to be more than 5.5bn handsets in use globally today, making the mobile phone one of the most ubiquitous devices ever.

In developed and emerging nations, a growing number of those phones are smartphones that offer always-on access to the web.

by Patricio Robles 29 May 2012 10:33am 0 comments

Facebook launches homegrown mobile photo app

What's cooler than spending $1bn on a mobile photo sharing app?

The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.

by Patricio Robles 25 May 2012 09:08am 1 comment

Ballmer's bold prediction: up to 500m Windows 8 users in 2013

According to Microsoft CEO Steve Ballmer, Windows 8 represents a "rebirth" of Windows and it's the "deepest, broadest and most impactful" version of the operating system his company has yet created.

Those are strong words from a man whose legacy may hinge upon Windows 8's success. But Ballmer apparently isn't afraid to use them, or to offer up bold predictions about how fast Windows 8 will find its way onto consumer devices.

by Patricio Robles 23 May 2012 19:15pm 1 comment

Facebook's vulnerability could make it the most interesting IPO ever

In what may be the most anticipated IPO ever, Facebook, will go public this Friday.

Mark Zuckerberg, the hoodie-wearing 28 year-old CEO of the world's largest social network won't be in New York to ring the NASDAQ opening bell.

Instead, he'll be at his company's Menlo Park headquarters ringing it in virtually.

by Patricio Robles 15 May 2012 16:24pm 2 comments

Apple focusing more on security as Macs and iOS devices become targets

Chances are if you're an owner of a Mac, you don't worry too much about malware and viruses. At least you didn't before the Flashback trojan was found to have infected some 600,000 Macs that were part of a botnet.

The Flashback botnet made headlines, but many were quick to point out that the infected machines became vulnerable through Java, not Apple's OS, suggesting that Apple wasn't to blame.

by Patricio Robles 14 May 2012 18:07pm 0 comments

Apple to move away from Google Maps in iOS: report

Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn't always been so rocky.

Case in point: since the iPhone's launch, Apple has used Google Maps to provide mapping in iOS.

by Patricio Robles 11 May 2012 17:31pm 2 comments

The cloud: where your games go to die?

For consumers, the cloud's appeal is hard-to-resist.

From music to documents to applications, and everything in between, the ability to access our 'stuff' anywhere we go on any device is an extremely attractive proposition.

Until it isn't.

by Patricio Robles 03 May 2012 17:55pm 1 comment

Has social gaming on Facebook peaked?

One of the biggest drivers of Facebook's success has arguably been the rise of social gaming.

From Mafia Wars to Farmville, Facebook's platform has become a virtual gaming console of sorts for millions upon millions of consumers, creating a multi-billion dollar virtual currency opportunity for Facebook that it's exploiting with Facebook Credits.

by Patricio Robles 26 April 2012 15:47pm 1 comment

Apps and free trials: Has The Telegraph got it wrong?

The Daily Telegraph released its iPhone and Android smartphone apps earlier this month, offering users a free one-month trial of its new service.

Users who sign up can access news content, live financial data and video and picture galleries.

The Telegraph has achieved successful engagement levels on its iPad app so it makes sense to add smartphone apps to its portfolio.

The apps cost £1.99 per month following the free trial, which is similar to pricing models offered by other publishers.

by David Moth 24 April 2012 14:38pm 0 comments

Monetising your apps with IAP. Not as simple as it should be.

65% of revenue in Apple's App Store comes via in app purchase (IAP). This system is a fantastic way to monetise your apps which provides a slick experience for both the user and the provider.