Will 2011 be the year “in-app payments” – or transactions that actually
take place within a mobile app – take off? Bango, a mobile billing and
analytics firm, is forecasting revenue from
in-app payments will surge by 600% next year, buoyed partly by the
increased usage of tablets.
Marketers and publishers are excited about the tablet boom. But there are signs that tracking audiences (and ads) across all these mobile devices will be more difficult than initially thought.
There's already concern about the accuracy of online traffic stats from companies like Nielsen and comScore. How can advertisers and publishers trust that their audiences will be measured appropriately on an iPad, Samsung Galaxy Tab or other mobile device?
Is the iPad the future of media and publishing? Media moguls like Rupert Murdoch and Richard Branson think it is. As a result, they're making big bets on the iPad.
Another big name apparently has a lot of faith in Apple's tablet device too: the BBC. According to reports, it is planning to launch a version of iPlayer in the United States, and has chosen to roll it out on the iPad.
If you’re thinking about running an iPad campaign, new
stats from Universal McCann, Time, Inc. and EmSense – a neuromarketing
company – offer insights into how to make your ads both effective and enjoyable.
The research focused on iPad owners' reaction to and cognition of ads as determined by sensors that monitored their brainwaves.
Ebooks have been called the cornerstone of a new literary economy, and
blamed for the slow death of so-called “tree books.” But
recent spats between publishers and Amazon over pricing, and Apple over
content control, have made the ebook market seem slightly less rosy.
Now, Google could change the game (again) with
the long-awaited launch of Google Editions, its “universal format”
Online giant eBay has recently updated its iPhone app, rolling all the buying and selling functionality into one app, and adding a barcode scanner.
I interviewed Senior Manager of eBay Mobile Europe Roeland Loof about eBay's approach to mobile commerce, and the opportunity presented by the iPad and other tablets...
The Independent last week launched an iPad version of 'i' the compact, reduced price version of the newspaper.
The app currently has an offer for five free issues if users register, but will charge £1.79 for 10 issues or £2.99 for 20. I've been seeing how it works...
In the run-up to the launch of the iPad, there was a lot of talk about
the impact Apple's tablet computing device would have on traditional
publishers. For some, including publishing execs, the iPad was seen as
potential source of revitalization for newspapers and magazines.
While it remains to be seen whether or not the iPad will be as
beneficial to traditional publishers as many hoped, it has become clear
that finding success on the iPad isn't any easier than finding success
in the broader market.
Not many UK retailers have released apps for the iPad so far, but Next has recently released a shopping app.
The best retail apps that have been released so far have some something new for the iPad, the Yoox.com app for instance, or Net-a-Porter's interactive magazine format.
So how does the Next iPad app compare?
Is the future of the mobile internet apps or web browsers?
Despite the current popularity of apps, particularly those offered through Apple's App Store and Google's Android platform, many believe that eventually we'll interact far more with the mobile internet through the web browser than we do with individual apps.