iPad | Internet Marketing Blog

In the mobile OS space, bigger doesn't mean better

Apple may appear to be on top of the mobile world thanks to the iPhone and iPad. But according to analysts at Gartner, Apple iOS market share will peak at 17.1% in 2011 and drop to 14.9% by 2014.

At the same time, Android, which had just under 4% of the mobile OS market in 2009, will rise significantly this year to become the leading mobile operating system in North America. By 2014, Gartner believes Android will be just about neck and neck globally with Nokia's Symbian OS. Combined, Android and Symbian will have control of approximately 60% of the mobile OS market in 2014, leaving Apple and iOS in the dust.

by Patricio Robles 13 September 2010 10:10am 3 comments

Apple to give developers guidance, Adobe a chance

Not sure why Apple hasn't permitted your awesome iPad app in the App Store? Worried about developing an iPhone app using anything but Objective-C?

Rejoice. Yesterday Apple made a major, unexpected announcement: it's going to be providing official guidelines "to help developers understand how we review submitted apps" and it's also easing restrictions on the tools developers can employ when developing for the iPhone/iPad.

by Patricio Robles 10 September 2010 11:50am 2 comments

Are investors wising up about platform-specific startups?

The platforms offered by companies like Facebook, Twitter and Apple offer entrepreneurs some very compelling features. They often bring to the table built-in audiences, and, in some cases, established business models.

For reasons like these, it's no surprise that a growing number of entrepreneurs are building entire companies on top of a specific platform. And it's no surprise that investors have flocked to back them.

by Patricio Robles 08 September 2010 15:02pm 1 comment

Is the tablet computing era about to begin?

When Apple released the iPad earlier this year, there was a lot of discussion and debate about the fate of tablet devices. Was there a need for them? Did consumers really want them? Where in the computing food chain might they fit in?

Months later, Apple has sold millions iPads, confirming at a minimum that there is a market for tablet devices. But it's still not clear what impact they'll have on computing over the long-term.

by Patricio Robles 06 September 2010 16:17pm 5 comments

VeryFashion: iPad app review

Shop Direct brand Very, formerly Littlewoods Direct, has recently launched shopping apps for both iPhone and iPad which allows users to shop from its fashion range.

I've been impressed by some of the early e-commerce apps on the iPad, especially that from Net-a-Porter, so I decided to test VeryFashion on iPad to see how it compares...

by Graham Charlton 03 September 2010 11:29am 0 comments

Twitter: iPad app review

Twitter has just released a new official version of its app for the iPad (iTunes link), and it looks like a strong competitor for Tweetdeck.

I've been trying out the new app which, according to the Twitter blog, it has been designed to 'let the content shine'...

by Graham Charlton 02 September 2010 09:21am 0 comments

Apple's success with the iPad may not extend to iAd

Apple's new iPad may be flying off the shelves, but the device maker is also trying to sell mobile ads, and that may prove trickier than Steve Jobs anticipated. As the Wall Street Journal points out today, Apple's new mobile advertising platform is getting off to a slow start. And at Digiday: Apps in New York on Monday, publishers and media buyers were cautious about buying ads from Apple.

As much as the iPad has people excited about new monetization approaches for digital content, it's the end result — reaching consumers — not the iPad specifically that they're concerned about. And Apple's approach to ad selling could turn brands away from its popular devices.

by Meghan Keane 17 August 2010 00:28am 5 comments

GE's solid commitment to apps

ge rail app Everyone's talking mobile apps. GE is solidly committed to creating them, both for their B2B and consumer businesses. We sat down recently with the the team responsible for creating them: Andy Markowitz, director of global digital strategy; Dayan Anandappa, director of digital media technologies, and James Blomberg, director of new media & emerging technologies to learn more about the company's approach to app development and deployment, and to see some of their work.

Sales are a criterion when new apps are considered for development at GE, but utility matters just as much, as does speed-to-market. As far as GE is concerned, the time to develop apps for customers is now, before the wow factor wears off and while the company can still impress customers with an app's added value. Ease-of-use is also key. One app, geared to engineers in the field, is avilable on the iPhone, but also on the iPad. Why? "Because engineers wear gloves."

by Rebecca Lieb 16 August 2010 18:30pm 2 comments

Will Apple's stingy data sharing hurt iPad ad sales?

Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.

And unlike publishers, advertisers have a little more freedom on where they spend their money.

by Meghan Keane 09 August 2010 23:37pm 4 comments

Conde Nast introduces glamourous new look for iPad

While conventional thinking tells us that tech geeks and early adopters tend to have a Y chromosome, research shows that women are increasingly the most prolific users of hardware and networks, spending more time online and engaging more often and more meaningfully.