iPad | Internet Marketing Blog

How can marketers use the iPad?

Though the device has only recently released for a few months, the iPad can offer several new marketing opportunities for brands. Few would bet against Apple repeating the success of the iPod and iPhone, and selling the iPad in massive numbers.

With this in mind, brands need to consider how they will appeal to iPad users through their marketing strategies.

Here are a few ways marketers can make the most of the iPad…

by Graham Charlton 03 August 2010 11:02am 7 comments

Six design tips for great mobile apps

Building a mobile app may be all the rage right now, but it's still a potential marketing misfire. You should always take time to consider exactly why you are investing in an app and how useful it will be for your customers.

Is your business best represented through a branded social media, games, digital brochures or another service entirely?

That said, the continuing growth in mobile commerce and mobile use in general means that a well considered app can be a valuable addition to your marketing arsenal, connecting you directly with customers who will increasingly engage while on the move.

by Matt Owen 02 August 2010 12:03pm 0 comments

Net-a-porter.com: iPad app review

Fashion etailer Net-a-porter released an app for the iPad last week, which is an interactive version of the magazine, with video content and links to purchase items direct from its pages.

It's an interesting alternative to simply providing a larger version of its mobile commerce app for the device, but how well does it work?

Net-a-porter.com app

by Graham Charlton 29 July 2010 11:42am 1 comment

The iPad as a serious business tool for toddlers

The iPad is being promoted as a product for all the family, so how does it perform against standard usability criteria when the user is just 17 months old?

Having recently spent a fortnight with my young grandson, Finley, in the USA, we offered to share our experience of the iPad as a serious business tool for toddlers with the UK Usability Professionals Association at their recent PechaKucha Night.

by Tom Stewart 29 July 2010 09:08am 6 comments

App review: BBC News on iPad & iPhone

Despite concerns expressed by commercial rivals, the BBC's first iPhone and iPad apps were released last week, with BBC News the first release.

Publishers have been looking to mobile apps as another way to monetise their content, and they will be concerned about the BBC apps, though the Beeb justifies the apps with the assessment that the trend is towards free apps, and that its own entry into the market therefore wouldn't be so significant.

I've been trying out the new BBC apps...

by Graham Charlton 26 July 2010 11:26am 9 comments

Even with the iPad, Amazon's Kindle achieves "rapid growth"

Apple's iPad may have struck fear in the hearts of e-book makers when it launched three months ago, but the e-book market continues to grow.

This week, Amazon revealed strong sales for its Kindle device during its earnings call. And Amazon's price performance with the Kindle and its e-books could be enough to continue that growth.

by Meghan Keane 23 July 2010 18:21pm 2 comments

Will the iPad + social media + a magazine format = success?

The iPad? Hot. Social media? Hot. Magazines? Not so hot.

What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.

by Patricio Robles 21 July 2010 09:56am 7 comments

Bloggers! Enter the #JUMPchallenge, win a blogging hamper!

In October more than 1,000 senior marketing professionals will attend Econsultancy's JUMP event to learn how to join up online and offline marketing. We have assembled a really wonderful line up of speakers who will share knowledge and insight. It promises to be a great event.

As part of our move into multichannel territory we've been trying to raise awareness of the issues, challenges and opportunities involved with joined up marketing. We launched a JUMP magazine and a multichannel marketing blog, and now we'd like to invite the world's marketing bloggers to take part in the #JUMPchallenge.

And yes, there's an iPad to be won...

by Graham Charlton 13 July 2010 11:13am 6 comments

Fee vs free: the best iPad apps

iPad

There are thousands of apps available for the iPad, some free, some reasonably priced, and some shockingly expensive - but which is best? Does price tag indicate quality, or can you get great tools free of charge?

We had a rummage through the store and uncovered ten apps, five with a hefty markup, and five completely gratis. It's time to pit fee against free and find out which comes out on top.

by Matt Owen 02 July 2010 13:48pm 3 comments

Is Flash a fit for mobiles? We'll soon find out

In April, Apple CEO Steve Jobs explained in detail why consumers aren't going to see Flash support on the iPhone and iPad. Long story short: Adobe Flash "is no longer necessary." Although Apple's lack of support for Flash is often cited as an iPhone/iPad drawback, Flash certainly isn't going to win a whole lot of popularity contests either. But the question remains: is there a place for Flash in the mobile market?