iPad | Internet Marketing Blog

Rightmove & Primelocation: iPad app reviews

Two of the first apps released for the iPad since Friday's release are property search apps for Primelocation.com and Rightmove.

I've been comparing the two property search apps...

by Graham Charlton 01 June 2010 10:08am 4 comments

Adobe acts on its HTML5 ambitions

Shut out of the iPhone/iPad ecosystem by Apple, Adobe declared that it would "try and make the best tools in the world for HTML5." Less than two weeks after that statement was made, Adobe appears to be attempting to follow through.

At the Google I/O conference, the company demonstrated its HTML5/CSS3 update pack for Dreamweaver CS5, the latest version of the Adobe Creative Suite's web development application.

by Patricio Robles 21 May 2010 08:51am 5 comments

The iPad could be the perfect platform — for free content

Publishers and brands are falling all over themselves to create products for the iPad. Considering that the new device is seen as a potential savior for paid content, that makes sense. But is the iPad ready to deliver on that promise? So far iPad users are purchasing content from the iTunes store. But they're also swiping free stuff.

For brands looking to invest in developing paid products for the new device, that money might be best spent elsewhere.

by Meghan Keane 18 May 2010 23:42pm 0 comments

User testing reveals iPad usability flaws

The iPad is selling like hot cakes. Already, Apple has sold more than 1m of the tablet devices.

But how does the iPad stack up in terms of usability? According to a study conducted by Jakob Nielsen and his firm, Nielsen Norman Group, there's room for improvement.

by Patricio Robles 11 May 2010 09:01am 10 comments

It's too early to write the iPad advertising rules

iPad Gap ad Consumption is up, dollars are down. In traditional media channels it's the same lament time and time again: audiences are rising, but advertising continues to plummet.

Gourmet, Cookie, Modern Bride, Portfolio, I.D., Vibe, Blender, Domino, Metropolitan Home - the magazine body count is mounting. Over 400 magazines folded last year, despite the fact that a survey of 1,000 consumers just publised by the CMO Council in conjunction with InfoPrint Solutions finds 92 percent of consumers still read magazines in print, and 90 percent say they want to keep it that way, e-readers be damned.

Yet at the same time, 78 percent of these consumers say more relevant and personalized content, promotions and ads would "increase their advocacy and loyalty."

So it would seem all print publishers have to do to resuscitate a foundering business model is figure out how to personalize their (dwindling) print ad pages to the wants and needs of individual readers.

Easier said than done.

by Rebecca Lieb 10 May 2010 19:34pm 1 comment

For sale on the cheap: another struggling magazine

The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.

The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.

by Patricio Robles 06 May 2010 13:48pm 4 comments

In the iPad monetization race, subscribers may not get a break on price

These days, it seems like exciting new iPad apps are spilling out from everywhere. But one thing still hasn't been resolved in the race to get new features into the App Store, and that's how much people are willing to pay for all this stuff. At Tabula Rasa NYC, WeMedia's iPad conference this week, there were plenty of new apps and interesting specs on display. But pricing is still a thorn in the side of many developers — especially publishers.

And that's because these shiny new apps are expensive — often more than the price of the same publication on the newsstand. And when Apple finally debuts a feature that will allow subscription content on the iPad, it looks like many publishers are going to make serious efforts to maintain high price points.

by Meghan Keane 30 April 2010 21:16pm 0 comments

Are Apple's iAds really worth seven or eight figures?

For those who admire Apple, it's always interesting to watch the loyalty Apple commands from its most loyal customers and how that loyalty manifests itself. It has been said that Apple CEO Steve Jobs accomplishes his magic through the use of a 'Reality Distortion Field.'

The Steve Jobs Reality Distortion Field isn't, however, simply limited to consumers (or the media). Apparently it is making its way to Madison Avenue.

by Patricio Robles 30 April 2010 09:40am 0 comments

Apple could defeat Gizmodo in court, but lose a lot more than a few iPhone spec leaks

When Gawker media purchased a lost — or stolen — iPhone last month, the company set in motion a fascinating story that has much less to do with the specs of Apple's latest product than the state of journalism online and the procurement of information in a digital world. The notoriously secretive Steve Jobs was none too pleased that his latest prototype made it into the wild early. But the company's legal strategy is yet more proof that companies that win in court do not always win over potential customers.

by Meghan Keane 29 April 2010 20:55pm 0 comments

Report: multi-channel retailers ignoring mobile, for now

The future is mobile. At least that's what many suggest. Yet multi-channel retailers are largely ignoring mobile right now.

That's according to a report from Multichannel Merchant. It found that, as of February 2010, four out of five multi-channel retailers surveyed were not doing anything in the realm of mobile commerce.

by Patricio Robles 16 April 2010 10:23am 2 comments