iPad | Internet Marketing Blog

With Surface, Microsoft charts a new path

Yesterday, Microsoft made what may be remembered as one of its most important announcements ever: it announced that it is designing, manufacturing and selling its own tablets.

The tablets, which the Redmond software giant has dubbed Surface, will sport two flavors of Windows 8: Windows 8 RT and Windows 8 Pro.

by Patricio Robles 19 June 2012 16:34pm 0 comments

Facebook working on its own smartphone: report

Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.

In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).

But are mobile apps enough, or does Facebook need something more?

by Patricio Robles 28 May 2012 16:42pm 2 comments

Tablets now 20% of mobile ad impressions: report

The future may be mobile, but capitalizing on the mobile opportunity hasn't exactly been easy for many publishers and advertisers.

As companies like Facebook and Twitter are learning the hard way, delivering effective ads to consumers through mobile devices can be tough.

Despite the fact that mobile devices are always on and always connected, they have natural limitations which restrict where and how many ads can be served.

by Patricio Robles 24 May 2012 19:17pm 2 comments

Yahoo builds a browser, and people actually like it

Yahoo has made a lot of big mistakes over the years, and today it finds itself in the fight of its life to stay relevant on the modern web.

The big questions: what can Yahoo do to recapture some of its past glory, if anything at all?

One possible answer is so obvious that nobody thought of it earlier: build a browser.

by Patricio Robles 24 May 2012 16:14pm 6 comments

Ballmer's bold prediction: up to 500m Windows 8 users in 2013

According to Microsoft CEO Steve Ballmer, Windows 8 represents a "rebirth" of Windows and it's the "deepest, broadest and most impactful" version of the operating system his company has yet created.

Those are strong words from a man whose legacy may hinge upon Windows 8's success. But Ballmer apparently isn't afraid to use them, or to offer up bold predictions about how fast Windows 8 will find its way onto consumer devices.

by Patricio Robles 23 May 2012 19:15pm 1 comment

Tablets and the need for speed

The importance of fast load times in an online retail environment has been proven time and time again. Online, a shopper’s time literally equates to money.

Now, the research from our recent mobile study shows that it’s a shopper’s time on tablets that should be the focus on your website optimisation initiatives.

In the UK, 82% of mobile purchases are made on the iPad.

by Darren Hitchcock 10 May 2012 10:34am 2 comments

How many screens are there really?

The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV.

Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.

In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.

by Oscar Trelles 07 May 2012 16:52pm 1 comment

Tablets: the opportunity for marketers

The tablet market was virtually non-existent two years ago, but all that changed with the launch of the iPad.

Since then, Apple has sold more than 55m iPads, and with other manufacturers launching their own tablet PCs, this means that a significant proportion of users are accessing the internet via tablet devices.

For marketers and online retailers, the tablet user represents an interesting opportunity. This is a target market that generally has more disposable income, and often has different usage patterns to mobile or desktop consumers.

Stats suggest that tablet users convert well, and in some cases have a higher average order value.

I’ll look at the key trends in the tablet market, how people use these devices, what publishers and retailers can do to make their websites more usable for tablets, and we’ll look at brands that have adapted well to the iPad and other tablets.

by Graham Charlton 30 April 2012 12:13pm 9 comments

Kindle Fire now represents over half of Android tablets: report

Thanks to testimony in the Oracle-Google lawsuit over the use of Java in Android, we now know just how high Google's hopes for Android were in 2011.

According to Google VP Andy Rubin, the search giant was looking for Android tablets to account for 33% of the tablet market last year. The good news for Google was that the launch of Amazon's Kindle Fire may have brought Google within striking distance of that figure.

by Patricio Robles 27 April 2012 17:45pm 0 comments

User tests: How well does Thomas Cook work on iPad?

Tablets are a big deal for online retailers, with stats showing high AOVs and conversion rates, so it makes sense for websites to provide an excellent experience for users of these devices.