The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?
That question was a big topic of discussion at the Digiday:APPS
conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy
declared that within the next year we will see "Darwinism of the app
space” as hordes of applications die off from lack of use.
In the iPhone App Store, as in life, popularity begets more popularity. And while success in that space is a goal for many
brands, getting people to download a mobile application is about more than simply creating a great interface.
In the case of Sherwin-Williams, the company had created a fun and entertaining application that was useful in the mobile environment and promoted the brand's products. After a $15,000 ad buy with AdMob, they moved up the ladder of popularity in the App Store, reaching the iPhone's coveted top 25 most popular applications list. And as AdMob promised, the app got even more popular after they stopped running ads.
Rightmove has just launched an iPhone app version of its property search engine, which allows users to search for properties by location or by using the phone's GPS.
I've been talking to Miles Shipside, Rightmove's Commercial Director, about the development of the new iPhone app...
Hot on the heels of its new mobile website, The Independent has released an iPhone news app this week.
The Independent iPhone app is a departure from some other newspaper apps, as it is designed to allows readers to download all the articles while they have a decent 3G or wi-fi connection, and saves them for reading while offline.
It's a good to be an independent developer. The number and variety of
development platforms on which to build has exploded over the past
several years. From the iPhone to Salesforce to Facebook, opportunity
knocks at every turn.
But if you're an independent developer, choosing which platform to
develop for can be a difficult task. Many developers today decide to
develop for the platforms that seem to offer the quickest path to
US book retailer Barnes & Noble has just launched an iPhone app which allows users to shop from their mobiles, as well as using the camera to search for products.
The retailer already has a mobile commerce site, but the iPhone app has the potential to deliver a richer experience for customers. I've been taking a closer look...
Property search engine Rightmove launched its iPhone app today, allowing users to search for properties by location or by using the phone's GPS.
According to Rightmove, around 95% of visits to its mobile website came
from iPhone users, so releasing an app that provides the best possible experience for these users makes sense.
I compared the Rightmove and Globrix mobile websites last week, and found the iPhone optimised Globrix version the easier to use. I've been trying out the new app to see how it compares to the mobile site.
The Federal Communications Commission is investigating Apple and
AT&T after Google's Voice iPhone app was rejected for inclusion in
the App Store.
The justification: the FCC "has a mission to foster a competitive
wireless marketplace, protect and empower consumers, and promote
innovation and investment".
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.
Property search engine Globrix launched an updated version of its mobile website this week, with some extra functionality for iPhone users.
Rival Rightmove also has a mobile version of its property search engine, so I've been looking at the two mobile sites (on an iPhone) to see how the user experience compares...