Posts tagged with 'iphone'
According to comScore, iOS mobile devices captured 25% of the market in
February 2011. That's up only slightly from November 2010, despite the
introduction of the iPhone on Verizon's network.
On the other hand, iOS' biggest
competitor (in the eyes of many), Google's Android, has grown 7% since
November 2010, and now commands 33% of the smart phone subscriber market
in the United States.
As venture capitalist Fred Wilson sees it, this is solid proof that everyone should be focusing on Android over iOS.
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by Patricio Robles
05 April 2011 13:30pm
16 comments
If a new startup called Color has its way, photo sharing will never be the same. The company is creating a completely smart phone-based 'social network' of sorts for photos, but instead of focusing on people, it's focusing on location, a concept some have likened to Twitter-for-pics.
Interesting? Maybe. Innovative? Questionable. But Color is already attracting lots of attention having already raised $41m before launch. Color's backers include notable investors,
including preeminent venture capital firm Sequoia Capital.
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by Patricio Robles
25 March 2011 13:28pm
4 comments
French Connection is the latest fashion retailer to get into mobile commerce, with the launch of an iPhone app this week.
I've been taking a look at the new app...
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by Graham Charlton
23 March 2011 09:46am
1 comment
With marketers spending billions of dollars annually on paid search campaigns, accurately measuring conversions is a top priority. After all, conversion data provides important signals that marketers can use to manage budget and refine campaigns.
Unfortunately, conversions are often more difficult to measure than it seems they should be. According to a study by Marin Software, an ad management solutions provider, the proliferation of iOS devices, including the iPhone and iPad, is making accurate conversion tracking even more difficult.
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by Patricio Robles
21 March 2011 09:56am
12 comments
Mobile has the potential to be a valuable sales and marketing channel for fast food restaurants and takeaways, allowing customers to place orders at their convenience, wherever they might be.
Over the weekend, I attempted to place an order with Pizza Hut from my mobile but ended up using Dominos instead. Here's why...
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by Graham Charlton
14 March 2011 14:10pm
1 comment
Shoe retailer Schuh has just released an iPhone app which allows customers to shop from their mobiles, as well as finding their local store.
At first glance, the app looks promising, so how does it perform, and can users easily make a purchase from the app?
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by Graham Charlton
11 March 2011 12:43pm
2 comments
Transparency is so important in modern business. We live in an age where sketchy behaviour is not remotely tolerated, and where bad noise is quickly amplified via social media channels.
You might remember an article we wrote about Groupola last summer. The group buying site had offered iPhone 4 handsets to gleeful shoppers for the very sexy price of £99 (usually £499).
The demand was such that the website imploded and frustrated consumers took to the virtual streets of Twitter and Facebook, to complain about not being able to access the sale.
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by Chris Lake
10 March 2011 12:25pm
0 comments
Entertainment retailer HMV recently launched an iPhone app, which allows users to browse and buy from its full product range.
The new app has been developed by MoPowered, which is also behind the Next and Waterstone's apps. I've been trying the new app out...
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by Graham Charlton
01 March 2011 13:37pm
0 comments
When it comes to reaching consumers, it's hard for advertisers to ignore
the iPhone and iPad. The former is arguably the world's most loved
smart phone, and the latter has single-handedly created a viable market
for mainstream tablet computing.
The popularity of these devices has put Apple in an enviable spot. A
spot that it is trying to exploit with iAd, its iPhone and iPad
advertising platform. Getting involved with this new advertising
platform, however, comes with a hefty price tag: a $1m commitment.
Read more...
by Patricio Robles
24 February 2011 12:03pm
1 comment
Some publishers believe that Apple may hold the key to a profitable
future. Thanks to the success of the company's iPad, for instance,
there's a lot of excitement amongst traditional publishers who have seen
their revenue from 'old' channels like print plummet. Some publishing
moguls, such as Rupert Murdoch, are so excited that they're investing
tens of millions of dollars in iPad publishing.
But previously, there was a huge barrier: a lack of an
Apple-sanctioned solution for selling subscriptions from within Apps.
That solution came yesterday, and it offers some things publishers will probably love, but a few things publishers will likely hate too.
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by Patricio Robles
16 February 2011 13:19pm
4 comments
