Candy and soda might, under certain circumstances, have a negative
impact on an individual's health. But most of us would probably find it
ridiculous to state that candy and soda threaten the existence of the
The man who invented the web, however, might be accused of making an
equivalent argument when it comes to the web's version of candy and soda
-- all of those 'closed' services so many of us love, like Facebook and
There are many things digital marketers can learn about customer
engagement from Apple. How to launch and sustain your own social network
is not one of them. Two months after the launch of Ping, Apple’s music
social network is failing to resonate with users. (It's dead in the water, if
you ask Fast Company).
What can smaller brands take away from the experience?
Apple isn't known for sitting on profitable business ideas. But it appears to be doing just that with iTunes. The company has made no moves to network iTunes or allow users to access their music from multiple locations. And according to a new survey from NPD Group, a third of iTunes users might pay to access their music from the cloud.
What's more? NPD estimates that music in the cloud could be a billion dollar market. In the first year.
Recently, authorities in the United States uncovered a scam in which criminals stole millions of dollars by making small charges to stolen credit cards. The average charge ranged from as little as 25 cents to no more than $9, which explains why 94% of the victims never noticed the charges.
If complaints that surfaced this past weekend are any indication, scammers with a similar model have set their sights on one of the world's most popular service for buying digital content: iTunes/the App Store.
Interested in taking a trip back to the 1960s and 70s? You had better download individual tracks of your favorite Pink Floyd songs quickly.
Thanks to a High Court ruling that gave Pink Floyd a small victory over record label EMI in a battle over millions in royalties, individual tracks of the legendary rock band's music could potentially leave the digital world at some point.
What do Facebook, Gmail and iTunes have in common? By 2015, they might be dominant online payment providers.
At least that's the thinking of Dave McClure, a Silicon Valley startup
investor. In a post the other day (caution: heavy profanity), he argued
that "in 2015 the default login & payment method(s) on the web will
be Facebook Connect, Google Gmail, or Apple iTunes".
Apple's big media event yesterday produced what everyone had been
expecting: a tablet device, which as we know now, has been named the
Apple is promoting the iPad as a "magical and revolutionary device" but
there was palpable disappointment amongst many who had been discussing
(and speculating) about the device for so long. Living up to the hype
was probably impossible, but is some of the disappointment justified?
Is the iPad as "revolutionary" as Apple would have us believe?
For those of you following the saga of authentication, rumors from Apple today may bring a refreshing new twist to the effort to bring cable television content online.
According to sources who spoke to AllThingsD, Apple is trying to talk the networks into streaming their content in the iTunes store and charging users $30 a month. The
service would not be tied to any hardware like Apple TV, but deliver televiswion programs through iTunes' multimedia
software. The news should shake the cable companies in their boots a little.
The number of apps in the App Store now exceeds 80,000, and though it's safe to assume that there is a fair amount of dross there, it is still a daunting task to get your app noticed by users, however good it is.
This makes an appearance in one of the App Store's featured apps lists, or even better in a print or TV ad for the iPhone, all the more valuable. There is no guaranteed way to achieve this, but what can app developers do to maximise their chances?
Could Swedish-based Spotify be making the case for ad supported music online? Perhaps.
While other digital music startups struggle with copyright fees and broadband charges, Spotify is making friends with major music labels — and helping them bring in revenue.
The head of Universal Sweden told a Swedish publication this month that Spotify now makes more money for the label there than iTunes. If those numbers are accurate — and can expand to reach other parts of the world — they could represent the silver lining the music industry's been looking for. And go a long way toward explaining how Spotify sweet talked the labels into giving the company access to stream such extensive catalogs online for free.