Posts tagged with 'jk rowling'
Over the years academics and analysts have attempted to show the value of brands (their 'brand equity') in terms both theoretical and monetary.
The Millward Brown BrandZ Top 100 report showed Apple to be the most valuable brand in 2013, with brand equity worth over $185bn; the other four top brands were, in order, Google, IBM, McDonald’s and Coca-Cola.
Since 2006 the BrandZ Top 100 has appreciated about twice as fast as the S&P 500.
Now J.K. Rowling, author of the “Harry Potter” series (as if anyone needed to be told), has inadvertently revealed the value of her brand.