Jump | Internet Marketing Blog

Organizational transformation doesn't happen overnight

One of the main five themes of our upcoming Integrated Marketing Week in June is about managing integration in your organization. This is a complex area so we are exploring how companies are dealing with it from an organizational structures perspective, how they can resource correctly and work with and manage agencies and vendors.

During our JUMP conference in January, we asked that exact question to some of our speakers and so we looked back at a couple of the videos to find out more about what other marketers are trying to accomplish with integration across their organization.

by Heather Taylor 03 April 2013 20:23pm 0 comments

Six examples of effective multichannel marketing campaigns

There are just two days left to get your entries in for our new digital marketing and ecommerce awards, #TheDigitals, so to give some last minute inspiration I've rounded up six examples of effective multichannel marketing campaigns.

It follows a recent post that flagged up five great examples of email marketing excellence.

To avoid any accusations of bias, these are all examples that fall outside the eligibility period for the current awards, but should give an idea of the type of campaigns and projects we are looking for.

#TheDigitals are the new awards that recognise the best in digital marketing and ecommerce. Award entries must be submitted online before the deadline March 13, 2013.

by David Moth 11 March 2013 12:42pm 0 comments

Five ways to elevate your game as a marketer

Is marketing a science or an art? According to Adobe’s Jeff Allen, marketers need to make sure they have a foot firmly in both camps.

In a talk at Econsultancy’s JUMP New York conference this morning, Allen said that within any given organisation it’s likely that almost everyone will have an opinion on the marketing strategy.

So it’s up to marketers to convince their colleagues that they are the experts in what they do and can use data to prove it.

In order to change the perception of marketers as “colour pickers”, Allen highlighted five points that his audience should put on a checklist to make them more effective at proving their worth...

by David Moth 30 January 2013 15:37pm 0 comments

Meet Andy Hobsbawm, the man making coffee mugs smarter than you

Son of the late and venerable historian Eric Hobsbawm, Andy Hobsbawm may make history, not write it. That’s because he, along with technologist and serial entrepreneur Niall Murphy, as well as computer scientists Dom Guinard and Vlad Trifa, are making great strides with EVRYTHNG, a software company bent on connecting objects to the Internet — making them “smart,” as it were.

Powered by the EVRYTHNG Engine, the technology makes real the “Internet of Things,” a concept first named in 1999. In that schema, objects are given virtual identities (perhaps through RFID tags, maybe through a barcode or QR code) and connected in a Web-like structure.

by Cielo Lutino 28 January 2013 17:43pm 0 comments

The continuing growth of integrated marketing in 2013

With JUMP coming up in New York on January 30, 2013, we're very interested in what is happening in the world of integrated marketing.

We're tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.

by Heather Taylor 09 January 2013 16:45pm 2 comments

How usability testing and call tracking can help your multichannel strategy

Multichannel marketing isn’t a new concept, but it is one that many businesses struggle to implement.

It throws up a number of different challenges, from tracking customers to joining up marketing activities, so it can be difficult to know where to even being.

During a talk on multichannel optimisation at Econsultancy’s JUMP conference Belron’s group e-business manager Craig Sullivan discussed several issues that brands need to consider as they move towards an effective multichannel strategy.

He said the benefit of multichannel is that it allows brands to get great customer insights, which in turn allows them to build better products and drive higher revenues.

Here we look at two themes from Sullivan’s talk: user testing and cross-channel analytics using phone tracking...

by David Moth 15 October 2012 12:03pm 3 comments

60 fascinating digital stats from the London 2012 Olympics

Back in 2005 the internet was a simpler place. Twitter didn’t exist, the mobile web was a new fangled idea that hadn’t really caught on and broadband had only just become more common than dialup.

So with that as a background, the team given the job developing the new media strategy for the London 2012 Olympics must have had little idea of how drastically their task would change.

What started out as a team of two ended up involving 14 people who built 77 digital products, sites or services in six years.

At Econsultancy’s JUMP 2012 event LOCOG’s head of new media Alex Balfour revealed some of the impressive stats achieved by his team during the Games...

by David Moth 15 October 2012 10:37am 10 comments

50+ key takeaways and soundbites from JUMP 2012

Yesterday almost 1,500 marketers attended Old Billingsgate conference centre in London for Econsultancy’s JUMP 2012 event.

The agenda for the annual multichannel conference included speakers from Porsche, Lovehoney, Nokia, Adobe, Agent Provocateur and The Guardian.

Obviously it’s not possible to condense all the different tips and recommendations from the whole day into one blog post, but here are a selection of the interesting points and takeaways...

by David Moth 11 October 2012 13:25pm 3 comments

JUMP magazine: Moving from big data to attribution

With only two weeks until our JUMP conference in New York on November 1, we've pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine.

"Joined-up" or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.

Our feature article comes from the folks at Experian, who will be leading a webinar on "Big data love" on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.

by Heather Taylor 10 October 2012 16:55pm 1 comment

Competition: what's your favourite joined up marketing campaign?

What are the best multichannel marketing campaigns you've seen over the last six months? Which brands are the most innovative in this area?

In advance of our JUMP London and JUMP New York events, we're offering two free passes to each event for the top suggestions we receive.

We'll also feature the top ten responses on the blog in the run up to the events. Just use the #cometojump hashtag and share your thoughts on joined up campaigns in the past six months that have impressed you.

For some inspiration, here are five of our favourite campaigns from the past few years...

by Graham Charlton 12 September 2012 13:30pm 3 comments