Jump | Internet Marketing Blog

Usability testing removes ego and opinion

While good user experience professionals may be able to 'guess' the best UX solution 60 to 70% of the time, it's not substitute for testing, according to Belron's eBusiness Manager Craig Sullivan.

In this video, Craig talks about his upcoming presentation at Econsultancy's JUMP event, and explains why user experience should be in the hands of the visitors and customers.

In a nutshell, decisions on design and creative should be based on cold hard facts and consumer behaviour...

by Graham Charlton 10 September 2012 12:04pm 3 comments

JUMP feature: How to succeed in social commerce

For our forth JUMP interview, we had a chance to speak with Ryan O'Donnell, co-founder and CEO of Let's Gift It. He will be leading a panel at JUMP in New York on the strategies and tactics in launching and maintaining a successful social commerce initiative.

We spoke to O'Donnell about the founding of Let's Gift It, how to activate communities and social discovery, and the importance of data and disruptive technologies to all sizes of business.

by Heather Taylor 13 August 2012 14:22pm 0 comments

JUMP feature: Moving publishers from print to multimedia

For our third JUMP interview, we spoke with Joy Puzzo, Corporate Audience Development Director for Advanstar Communications, about some of the ways publishers can move from traditional publications to multimedia experiences in advance of her JUMP session on November 1 on "Redefining News Media Brands."

Joy filled us in on what she does day to day (we're tired just hearing about it!), the need for testing and why it's so important to learn from our customer's needs.

by Heather Taylor 06 August 2012 17:39pm 0 comments

JUMP feature: Sharing metrics will move the industry forward

For our second JUMP interview, we reached out to MPG's EVP/Managing Director Innovation, Mitch Oscar, who just had a hand in creating the first ad supported Video on Demand directory in conjunction with the American Association of Advertising Agencies, Mediaocean and Rentrak.

We spoke to Oscar about innovation in the advanced TV space, what metrics are being used to measure Video on Demand (VOD), and how we, as an industry, have to share more so we can advance.

by Heather Taylor 01 August 2012 19:45pm 1 comment

JUMP feature: Jim Lefevere on digital marketing for pharma

In the upcoming months as we prepare for JUMP in New York in November, we will be interviewing some of our speakers to highlight a little bit about them, what they are working on and a few thoughts on the topic they will be focusing on at JUMP.

First up in our interview series is Jim Lefevere, Roche's Director of Global Digital Marketing. He heads up the digital strategy, marketing and operations for one of Roche's business areas.

by Heather Taylor 12 July 2012 18:29pm 1 comment

JUMP Magazine, US Edition...big ideas on big data

In this first US issue, the magazine tackles 20 important multi-channel topics, from big data and the challenges of the silo-less organization, to bringing innovation to the enterprise.

We're just getting warmed up for the JUMP event, happening November 1st in New York.

by Stefan Tornquist 22 May 2012 18:02pm 1 comment

60+ key takeaways and soundbites from JUMP 2011

Last Wednesday more than 1,500 marketers descended on Old Billingsgate in London for JUMP, our annual multichannel-focused event.

By the end of the day the consensus was that we’d done a good job. In a nut that means two things:

The speakers were great and shared the right kind of ideas and insight.
The Wi-Fi worked.

I thought I’d share some of the key takeaways from JUMP.

by Chris Lake 18 October 2011 14:40pm 2 comments

10 great posts on multichannel marketing

In advance of tomorrow's JUMP conference, I've compiled some of the best multichannel-themed posts from the last 12 months.

by Graham Charlton 11 October 2011 10:44am 1 comment

Multichannel innovation: 15 brilliant examples from 2011

This Wednesday I'll be attending JUMP, our annual event dedicated to multichannel business. I'm inherently biased but the programme is truly fantastic. I expect to discover lots of new ideas and approaches to help improve the joined-up customer experience.

As it's been a year since the last JUMP I thought I'd collate and share a few recent examples of innovative multichannel thinking. Some of these are real success stories. There are plenty of others that I know I've missed out, some of which I'm looking forward to hearing more about on Wednesday.

There are only a dozen or so places left at JUMP, which has a capacity of around 1,500 people, so it will be a sell out. You should book your ticket now if you want to come along. Hope to see you there.

by Chris Lake 10 October 2011 16:31pm 3 comments

78% of European marketers unhappy with social media measurement

Deciding the right way to measure their social media investments is a top priority for the majority (56%) of marketing directors, according to a new study.

The Adobe survey, carried out by Vanson Bourne, polled 500 marketing directors in the UK, France, Germany, Italy, and Scandinavia, looking at the usage, measurement and attitudes to social media marketing across the continent.

by Graham Charlton 07 October 2011 10:09am 3 comments