Jump | Internet Marketing Blog

Do we invest in multichannel or get the basics right?

I was recently asked a question: Do we invest in multichannel or get the basics right?

It got me thinking that all too often we think in ‘exclusive absolutes’ – one or the other – multichannel or the basics, Twitter or Facebook, social or traditional, chat or email, call deflection or everything else…

And yet the answer is far more complex. Complex because ultimately what companies are trying to decipher is the panoply of human behaviour. Customers are unpredictable. The challenge for companies is not in understanding that, but rather where to draw the line?

by Guy Stephens 01 July 2011 11:00am 3 comments

JUMP Magazine issue 3: TV & social, mobile, and location-based marketing

Twice a year Econsultancy produces a print magazine focused on multichannel business strategies, to help support our JUMP event.

The latest issue of the JUMP magazine is now available for download. It’s free, though you need to be a registered Bronze member (also free) or Econsultancy subscriber to download it.

In it you’ll find that we’ve been exploring the relationship between TV and online, among other things. We’re slightly obsessed with the idea that we are on the verge of another golden age for television.

by Chris Lake 27 June 2011 10:18am 0 comments

Q&A: Craig Sullivan on using online data to improve offline marketing

Craig Sullivan is Group eBusiness Customer Experience Manager at Belron, a company which includes Autoglass among its brands.

Craig spoke at the first JUMP event last year, on the subject of using online data to optimise offline marketing.

In this interview, taken from our recent JUMP magazine, he talks about using multivariate testing to improve the effectiveness of TV ads, as well as online usability...

by Graham Charlton 27 June 2011 10:05am 3 comments

Why would you join up on & off line marketing?

his post is part of the #JUMPchallenge, a blogging competition designed to raise awareness of how to join up online and offline marketing, launched to support Econsultancy’s JUMP event.

This post by Robin Collyer was originally published on the Aprimo blog...

by Graham Charlton 12 October 2010 09:07am 0 comments

Companies aren't making the most of multichannel marketing data

In the run up to the JUMP Conference on 13 October, we decided to commission some research to get some insight into how modern marketers are embracing multichannel marketing.

The research reveals that whilst the majority are using at least three marketing channels (98%), many are not maximising the potential value of this multichannel approach with over half still storing the data gathered from each channel separately.

by Richard Lees 06 October 2010 10:20am 0 comments

Q&A: BT's Bian Salins on using Twitter for customer service

Bian Salins is Head of Social Media Innovation within BT Customer Service, and manages BT's social media channels.

Bian will be speaking at Econsultancy's JUMP event on October 13, about her experiences managing customer service through social media. I've been asking Bian about BT's use of Twitter for customer service...

by Graham Charlton 28 September 2010 09:25am 3 comments

Q&A: Confused.com's Tom Beverley on multichannel marketing

Tom Beverley is Customer Marketing Director for Confused.com, and leads the customer insight, below the line marketing, customer service and content teams.

Tom will be speaking at Econsultancy's JUMP event on October 13, on the subject of how traditional and digital marketing can work together. Here, Tom talks about measuring the online impact of TV ads, and how Confused.com is joining up its marketing efforts...

by Graham Charlton 27 September 2010 10:38am 0 comments

Seven multichannel retail success stories

With Econsultancy's JUMP event just a couple of weeks away, I've rounded up some examples of UK retailers who have used a joined up approach to drive their multichannel revenues.

While some, like Halfords, John Lewis and Argos, have been reporting impressive multichannel sales for some time now, others like Debenhams and House of Fraser are just starting to see the benefits of this approach...

by Graham Charlton 24 September 2010 09:17am 0 comments

Integrating marketing activity across all your channels: a #JUMPchallenge post

This post is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.

This article, from Chloe Thomas, was originally published on the Indium Web Management blog...

by Graham Charlton 23 September 2010 12:12pm 3 comments

Measuring multichannel marketing campaigns: a #JUMPchallenge post

This post by Peter O'Neill is part of the #JUMPchallenge, a blogging competition designed to raise awareness on how to join up online and offline marketing, launched to support Econsultancy’s JUMP event in October.

In this post, originally published on his blog, Peter looks at the issue of measuring and evaluating marketing performance across multiple channels...

by Graham Charlton 22 September 2010 08:45am 3 comments