Posts tagged with 'kenneth cole'
Fashion retailer Kenneth Cole is no stranger to social media controversy, having jumped on the back of the Egyptian riots to promote a clothing line earlier this year.
Hashtag hijacking can go badly wrong, and there was predictable outrage at the time, given the gravity of the situation in Egypt.
Equally, jumping on the back of other serious causes isn’t always a good idea. In this respect, Kenneth Cole’s new social media campaign is playing with fire.