Econsultancy has this month published the second edition of the Marketing Automation Buyer’s Guide, which contains an analysis of market trends, profiles of vendors and tips for marketers who want to invest in an automation platform.
Below, I've focused on one of the trends highlighted in the report: the integration of traditional prospect data with social data and the steps that marketing automation vendors have been taking in this area.
For companies looking to drive business online, lots of time and money is invested in lead generation. But what happens when the leads start flowing in?
Unfortunately, it's easy to perform reverse alchemy on leads, taking a golden lead and turning it into lead. What's worse: oftentimes, this happens almost immediately.
Read a few media kits from publishers looking to sell ad inventory on their websites and chances are you'll notice a trend: wherever possible, publishers will try to play up the 'premium' nature of their audiences.
From income to education, more is apparently better. It seems to make sense: an audience of highly-educated individuals earning above-average salaries sounds perfect on paper. But is it?
Perhaps not if you consider a recent study conducted by Leads360.
More than half of marketers admit that they are not using lead generation effectively, according to new research from the Internet Advertising Bureau (IAB).
The IAB says that the lead generation sector grew by 20% in the first half of 2011, faster than the industry’s understanding of the discipline.
The survey polled 125 marketers from advertisers, agencies, networks and suppliers, and found that although the majority of respondents understand how lead generation can increase a customer base, 52% said they weren't using it in the most effective way.
I was recently invited to speak on a panel about lead generation which
covered everything from the state of the current market, the issues faced by
lead buyers and sellers and a sneak peak into what the future holds for the
fledgling UK industry.
As part of the panel we were tasked to come up with a series of lead
generation tips for the audience and myself, Andy Purbrick from Dennis
Publishing and Sean Sewell from Performance Horizon Group put our heads
together to come up with a top 20.
Last week we covered the first 10 lead generation tips, and this week we bring you tips 11 to 20.
In the latest IAB/PwC adspend study, online lead generation registered an impressive 20% growth rate over the year which shows the continuing interest in lead generation.
However, while spend is certainly increasing, there is still a lack of understanding about the industry.
The title of this post could have been 100 lead generation tips, but with the help of a few other lead generation experts I have managed to narrow the list down to the top 20 most important.
Value based pricing is the new buzz term in online lead generation, but what does it take to sort your Rolls Royces from your Robin Reliants?
Remarkably savvy social sellers like Avaya are converting
individual tweets into $250,000 in sales. The company realises that the answer to selling with Twitter is rooted in discovering
conversations that are worth having.
And conversing in ways that
generate questions that Avaya's products/services can answer. Here's how you can too.
An increasing number of brands are starting to take Online Lead Generation (OLG) seriously and making it a central part of their online customer acquisition strategy and it’s not hard to see why.
If you sell widgets and you can capture leads where the consumers are all interested in buying widgets then you can put a process in place to turn those interested customers into sales and therefore revenue. Simple right?
For many brands it is pretty simple but before you decide to allocate thousands of pounds to a lead gen campaign it pays to take a step back and ask yourself a few questions to work out whether OLG is right for your brand.
Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.