Posts tagged with 'Life is Good'
Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers.
If your view is that "life is too short for standard results" then here is what I've learned from business leaders who know how to earn the involvement and loyalty of great customers.
These loved firms grow faster, maintain stronger margins, and navigate downturns better than those firms with customer relationships based on toleration and transaction. And, it turns out, there are patterns to how companies become loved.