It seems like every few months, somebody has to write a blog post
calling SEO a 'scam' of some sort. It's a meme that always works and
this time around, it's coming from a guy named Derek Powazek, who calls
SEOs "spammers, evildoers, and opportunists".
It's a great linkbait, which, ironically, is sure to help Powazek's SERPs.
How many times have you sat through an SEO
presentation and heard 'it’s all about links, and one link from the BBC
is worth more than 1,000 low level directories.'
Google relies on media links to calculate PageRank, a gauge of website
authority. These links bring order to search results, which is why
everyone uses Google, which is why they make so much money. Brands
therefore need media links to achieve SEO success in Google, which is fair
But what do media owners get for providing the authority map
behind Google’s meteoric rise? Plummeting advertising revenues as Google hoovers up the lot. This
seems a bit of a kick in the teeth, but what can they do about it?
It's a fairly common SEO belief that acquiring links from authoritative websites relevant to yours is one of the best ways to achieve results. And it makes sense. After all, why wouldn't search engines want to consider the relevancy of a site to the sites it links to?
But what if the belief that site relevancy is an important SEO factor is wrong? According to SEO consultant Richard Baxter, that may just be the case.
When engaging in efforts to boost your search engine rankings, there is a seemingly unlimited number of things you can do. What's worth focusing on? What provides the most bang for the buck?
Every two years, SEOmoz publishes a Search Engine Ranking Factors report based on a survey of 100 prominent SEOs. Yesterday, the 2009 report was released. Here's a summary of the results.
Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.
Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.
While Google may get the lion's share of attention when it comes to SEO strategy because of its massive market share, online publishers should take into account how other search engines evaluate their websites.
A new patent application filed by Yahoo provides some hints as to how the search engine may deal with reciprocal linking in the future.
Last week I discussed the ongoing debate around the use of paid links
for SEO. As I noted, there seems to be a growing consensus that the use
of paid links is a risky proposition.
Most SEOs, even those who still utilize paid links, tend to agree -
building links the old-fashioned way (i.e. earning them) is the best