LinkedIn | Internet Marketing Blog

How should financial brands use social media?

Using social media in the financial services industry always challenged by the restrictions of internal risk and compliance processes and by external regulation.

How do you use social media in an environment where you can't promote your services, advise people or identify customers? And where you need archives of your communications, long approval processes and where information may become out of date?

For many the answer is to not use social media. But Morgan Stanley has recently announced a different approach - actually encouraging their advisers to engage people on Twitter and LinkedIn.

by Matt Rhodes 31 May 2011 11:03am 7 comments

LinkedIn: happy days are here again!

For those who lived through the .com boom and bust of the late 1990s, the last decade has been interesting. The internet is now bigger, and stronger. Today's success stories, including Facebook, Groupon and Zynga, have taken center stage, and look set to cash in.

Yesterday, LinkedIn, the popular social network for professionals went public. And boy did investors party like it was 1999.

by Patricio Robles 20 May 2011 13:37pm 2 comments

Oh no! Is social the next display?

When you think of social media marketing, the words and phrases 'personalized', 'one-to-one', 'integrated' and 'user-generated' probably come to mind. But will it still be that way in a few years' time?

Not if a startup called Adaptly has its way.

by Patricio Robles 15 April 2011 13:10pm 5 comments

The new LinkedIn Platform: Facebook's platform for professionals

LinkedIn may not be the same kind of social network, but leading up to its IPO, it's trying to take a few pages from Facebook's playbook.

Recently, it launched new features around its share button, similar in nature to the Like button. And yesterday, it announced a new LinkedIn Platform, complete with Plugins that resemble Facebook's Social Plugins.

by Patricio Robles 07 April 2011 12:06pm 2 comments

20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then?

by Jake Hird 25 March 2011 12:56pm 31 comments

LinkedIn tries to curate the news

Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.

Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.

by Patricio Robles 11 March 2011 09:51am 5 comments

Social media accounts: to sync or not to sync, that is the question

One Sunday earlier this year I made the mistake of deciding that a shopping spree on Oxford Street would be a good idea. My first Larry David moment occurred within about two minutes of entering the first shop.

After an unproductive and highly frustrating couple of hours I bailed out and let rip on Twitter. One tweet included the dreaded f-word.

About 20 minutes after that I received a message via LinkedIn, from somebody who – rightly – pointed out the language I’d chosen to use was inappropriate...

by Chris Lake 04 March 2011 15:17pm 16 comments

LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.

by Patricio Robles 22 February 2011 11:38am 12 comments

B2B Test: LinkedIn DirectAds

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...

by Doug Kessler 08 December 2010 15:07pm 18 comments

LinkedIn's new company pages

LinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.