Posts tagged with 'LinkedIn'
Following on from my previous post, it’s time to throw myself to the
wolves and tell you exactly what it is I’m doing all day. Hopefully by
outlining my regular daily routine you’ll begin to see how various
platforms can be used by your social media staff to enhance your
customer’s experience and generate revenue.
Where relevant I’ll try to
post exact figures and ROI, and detail some of the new ideas that have
come from our social outreach recently...
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by Matt Owen
18 October 2010 13:04pm
8 comments
Recently LinkedIn has undergone some dramatic changes that have
transformed it from a business contacts site into a viable networking
and promotion tool.
The site now gives you direct access not only to your
customer base, but also to fellow professionals, meaning LinkedIn has
forum capabilities sorely lacking from sites like Facebook.
LinkedIn’s
profiles are directly aimed at the business market, they are likely to
be open and honest, giving you great information on your allies (and
occasionally rivals) in a complicated marketplace.
If you’re setting up a business empire then you need to be in touch with
the movers and shakers out there and LinkedIn is a great way to do it. Despite this, a huge number of new users still primarily use it as a job search and employment site.
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by Matt Owen
21 July 2010 11:08am
12 comments
Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...
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by Jake Hird
08 July 2010 09:19am
3 comments
There's a new trade group in town. The Social Media Advertising Consortium (SMAC - pronounced "smack") is newly-formed, but burgeoning body dedicated to best practices, measurement, defining 
and shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to...and what its plans are for the future.
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by Rebecca Lieb
02 December 2009 20:15pm
3 comments
Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.
Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.
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by Patricio Robles
19 November 2009 12:20pm
5 comments
Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.
But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?
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by Jake Hird
30 September 2009 10:57am
14 comments
Kevin Eyres is the European Managing Director for professional networking site LinkedIn. I've been asking Kevin about the growth of LinkedIn, future developments on the site, and more...
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by Graham Charlton
11 September 2009 10:14am
1 comment
As newspapers struggle to turn a profit in the digital economy, the Wall Street Journal has had one small advantage in the battle for monetization: people don't mind subscribing for their content. But The Journal isn't expecting that to be a sulver bullet long term strategy.
Like every other print publication, they are looking beyond ad dollars and subscription fees to make money. And their newest attempt is a business focused social network.
In 2007, there were rumors that News Corp. was trying to buy resume building social network LinkedIn and now it looks like the company is looking to go it alone.
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by Meghan Keane
31 July 2009 20:56pm
4 comments
Advertisers may think their ads are effective, but consumers are not always prone to agree. A new
LinkedIn Research Network/Harris Poll found that a gap between advertisers and consumers still exists in ad perception.
While the majority of advertising professionals think their advertising works quite well, consumers are not so convinced. And perhaps the most troubling result is that new ad formats online are annoying consumers.
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by Meghan Keane
21 July 2009 18:24pm
1 comment
Should CEOs tweet, poke and generally 'get social' online? It's a good question.
One that Fortune 100 CEOs are apparently answering 'no' to. That's according to ÜBERCEO, which looked at how Fortune 100 CEOs are using social media. The result: they're not.
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by Patricio Robles
25 June 2009 16:39pm
5 comments
