Posts tagged with 'load time'
Load times among America's top retail sites have increased by 22% in just one year from an average 5.94 seconds in December 2011 to 7.25 seconds in December 2012.
The findings, which come from a report by Radware, are bad news for ecommerce sites considering the importance of site speed for traffic and conversions.
A previous survey from Tagman found that a one second delay in page-load can cause 7% loss in customer conversions, while a separate survey from Akamai revealed that 40% of people will abandon a web page if it takes more than three seconds to load.
To find out how the top sites were performing Radware tested the load times (in Internet Explorer 9, Firefox 17, and Chrome 23) and page composition of the 2,000 top US retail web sites in December 2012.
It then compared this data versus previous benchmark tests performed on the same set of sites, dating back to December 2010.
Google's algorithm looks at a significant number of ranking factors when it decides where a site should be in the SERPs. These ranking factors, and the weight they're each given, change over time.
Last week at PubCon, Google's Matt Cutts revealed a new ranking factor that may debut in 2010: page load time.